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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Jul 31, 2018

In this episode we talk to Kristen Novak, Account Based Marketing Manager for Strategic Accounts, National Instruments.

Kristen shares 4 practical ways to align your ABM efforts with sales for better results:

  1. Get together during the planning stages, not later in the process

  2. Attend the same training & conferences as the sales team

  3. Share the same tech stack to share common language & responsibilities

  4. Visit customers with the sales team for better customer conversations when both departments are represented.

Kristen will be speaking more on this topic at next month's #FlipMyFunnel conference, August 8th in Boston.

Get your tickets at: https://flipmyfunnel.com/2018-flipmyfunnel-conference/

Use the exclusive promo code for B2B Growth listeners to get 50% off: B2BGROWTH

Click here to connect with this guest on LinkedIn.

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