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B2B Growth

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Sep 21, 2018

In this episode we talk to Josh Walsh, CEO of The Refinery.

He shares how putting your clients needs above your own leads to more business--not less.

He shares a personal story about when his company had a scary dip in sales and needed new sales fast,.

By creating value without an immediate requirement of reciprocity, they climbed out of our scary situation quickly.

Check out Josh's blog post on this topic, as well:

http://www.joshwalsh.com/sales-marketing/the-art-of-no-deal

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

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