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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Jun 1, 2016

Sales is a two-way process, but it’s shocking how often sales conversations end up being one-way.

The best reps don’t drill prospects for information. They guide the conversation to be relevant, informative, and engaging.

In this episode, Nancy Bleeke, Founder of Sales Pro Insider and Author of Conversations That Sell, walks us through her 5-part framework for having conversations that sell.

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