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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Jun 6, 2016

Ever wonder what makes films like Star Wars and Wizard of Oz cult classics?

Park Howell, Founder of Business of Story, asked himself, “What does Hollywood know about storytelling that the rest of the world needs to know in order to move the needle in business?”

It all boils down to the story. He created a 10-part story cycle that differentiates your brand, connects you to your customers, tackles conflict, and helps you come out victorious, just like any great Hollywood flick.

In this episode, Park walks us through each of the 10 parts of a captivating brand story cycle.

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