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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Feb 9, 2016

Customer success is when your customers achieve their desired outcome through their interactions with your company.

Those two words—”desired outcome”—should affect everything you do in sales, aligning your vision with the outcome the customer will achieve.

Listen in as Lincoln Murphy makes a compelling case for emphasizing customer success.

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