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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Jun 17, 2016

In 2012, there were over 270,000 conferences in the U.S. alone.

Why are conferences doing so well? Conferences allow people to not only educate themselves, but also connect with like-minded people. We are inundated with heaps of virtual noise, so having a face-to-face conversation with someone is incredibly valuable.

In this episode Al Torres, Chief Commercial Officer at SummitSync, explains how to strategically vet, asses, and track ROI on the best conferences for your company.

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