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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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B2B Growth: A Daily Podcast for B2B Marketing Leaders
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Oct 18, 2018

In this episode, Logan shares 4 formulas for naming your podcast so that it speaks directly to your ideal buyers.

These include:

1) Ideal buyer’s industry + ideal buyer’s role

2) Ideal buyer’s industry + generic role

3) How to + what your ideal buyer is responsible for doing

4) Optimal characteristic + type of business your ideal buyer runs/works in

Remember, you should have at least 2 goals with your B2B podcast:

  • strategic relationships with your guests

  • attracting listeners

When your show has a clear name, you'll be setting yourself up to achieve both of those goals.

Oct 15, 2018

In this episode we talk to Dayna Rothman, VP of Marketing at Mesosphere.

Check out Dayna's blog post that inspired the conversation in this interview.

Click here to connect with this guest on LinkedIn.

Oct 13, 2018

In this episode, James & Logan share the weird sales problem we're experience at Sweet Fish & what we're doing to tackle it.

Automation vs manual personalization in email is a common debate in #B2B sales right now, but that usually relates to securing the 1st appointment with a prospect. At Sweet Fish, we've been discussing how to strike this balance after the initial sales call & further along in the sales cycle.

At Sweet Fish, we aren't struggling to secure 1st appointments with prospective clients for 2 reasons:

  • Our first touch point is often asking potential clients to be guests on our podcast, which has a very high response rate (especially when you compare it to traditional cold email).

  • We are fortunate to be receiving a lot of inbound traffic because of the podcast content & brand influence that we've built through the show.

So, what are we doing about our weird sales problem?

  • Spending more time discussing next steps during the 1st call, and offering ways to add value in the next engagement with the prospect.

  • Segmenting follow up based on the tier of the account & opportunity.

  • Creating snippets for portions of emails (instead of complete email templates) that allows for a balance between manual personalization & semi-automation.

Check out the 2 tools Logan mentioned here:

Oct 12, 2018

In this episode, Logan shares 4 simple ways to build your audience by consistently promoting your podcast across different channels.

These include:

  1. Co-Promotion Opportunities

  2. Email Signatures (espcially with tools like Sigstr).

  3. LinkedIn Status Updates - share the value of the content, don't ease it.

  4. Marketing Automation Sequences - again, repurpose the audio into written content that fits the medium.


Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Oct 12, 2018

In this episode we talk to Tom Casano, Founder of Sure Oak.


Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

Oct 11, 2018

In this episode we talk to Beau Brooks, VP of Sales at Formstack.

Beaus shares, from years of leading sales teams, key strategies & tools to use when running a successful remote team of salespeople.

His advice includes:

  • What to look for in the hiring profile for a remote

  • Why using video for internal calls & customer-facing meetings are so important

  • Strategies & tools for better coaching of your remote team

  • Ideas for keeping people plugged in & movitated

A few resources Beau recommends in this interview:

Never Split the Difference by Former FBI Hostage Negotiator Chris Voss

Gong for call recording, sharing & analysis

Click here to connect with this guest on LinkedIn.


Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Oct 6, 2018

In this episode, James & Logan share 2 big takeaways they each took from reading Radical Candor by Kim Scott.

They include:

  1. 1 big idea is easy to copy, but 1,000 little ones are impossible to replicate.

  2. How to have effective career conversations.

  3. The power of quick, candid feedback.

  4. Staff meeting structure that makes better use of everyone's time.


Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Oct 5, 2018

In this episode we talk to Justin Gray, Founder & CEO of LeadMD.


Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

Oct 4, 2018

In this episode, Logan shares the framework that will help you become an effective podcast host, even if you have little-to-no interviewing experience or if you aren't a subject matter expert on the topic.

Following this 3-step process in the pre-interview conversation, before you hit record on your podcast interview, will set you (and your guest) up for success:

  1. Establish rapport & make your guest comfortable.

  2. Provide an outline for the interview.

  3. Tell your guest exactly what to expect when you hit record.

Check out the blog post that unpacks this framework in even greater detail:

How to Do a Pre-Interview for Your Podcast


Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Oct 4, 2018

In this episode we talk to Melissa Todisco, VP of Marketing at Concentric.

The Stages to Solving the ROI Problem Melissa shares:

  1. Setting Up Channel Analytics
  2. Unifying Your Data
  3. Attribution
  4. Moving to a State of Forecasting

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

Oct 3, 2018

In this episode we talk to Chandar Pattabhiram, CMO of Coupa Software.

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

Oct 2, 2018

In this episode we talk to Dr. Kizzy Dominguez, President of K. Parks Consulting.

We also share a special promo code for B2B Growth listeners for the upcoming Impact Summit in Salt Lake City on Oct. 13th.

You'll hear from influencers, business leaders & motivational speakers about how to build your personal brand, become a disruptor, increase social media reach, become a thought leader and much more at Impact Summit.

Learn more & get your tickets now at www.influencerinc.co/impactsummit.

Use promo code SWEETFISH for an extra 15% OFF now!

Click here to connect with this guest on LinkedIn.

Oct 1, 2018

In this episode we talk to Scott Ayres, Content Scientist at Agorapulse & Co-Host of the Social Media Lab podcast.

Scott shares results from multiple experiments that his team ran across different types of posts & the use of hashtags in LinkedIn status updates.

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

Sep 28, 2018

In this episode we talk to Janel Laravie, Founder & CEO at Chacka Marketing.

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

Sep 27, 2018

In this episode we talk to Jennifer Kyriakakis, Founder & VP Marketing at MATRIXX Software.

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

Sep 26, 2018

In this episode we talk to Ray Coppinger, Head of Marketing at Teamwork.com.

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

Sep 25, 2018

In this episode we talk to Dan Sterling, Director of Sales at ListenFirst Media.

Dan shares practical tactic for building your sales team, starting with the SDR roles. His suggestions include:

  • Redefining the SDR role: a blend of outreach + support/strategy
  • Looking for curiosity & analytical skills when hiring for the role
  • Creating a tag-team approach throughout the sales cycle between the SDR and Account Executive
  • Setting up SDR's for a positive career trajectory & advancement opportunities

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

Sep 24, 2018

In this episode we talk to Jamie Millar, Founder and President at SkyBridge Associates.

He is also the author of Building Bridges: The Case for Executive Peer Networks.

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

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