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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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B2B Growth: A Daily Podcast for B2B Marketing Leaders
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Sep 22, 2018

In a 2018 environment, there's no question that personal brands are leading to tangible business results.

In this episode, Logan and James talk about how companies can empower and equip their entire teams to focus on the personal brands.

Here are the notes from this episode:

1) This episode was inspired by Ryan Deiss at Hypergrowth, when he talked about the concept of the "character diamond."

2) Your company’s brand is the sum of the personal brands of it's people.

3) Expand the reach of your brand through your people — if they leave, who cares. They expanded your reach while they were with you. Story of Andrew (our Director of Operations) getting 2 leads from the content he posted last week.

Recruiting

4) Recruit people that already care about their personal brand.

5) Make it your competitive advantage from a recruiting perspective to invest in your team’s personal brands.

How do you operationalize this?

6) As a leader, you have to empower your people to focus on their personal brand. Not just with your words, but also with the resources you give them.

7) Give them resources like a copywriter, designer, etc so that they can create content even if content creation isn't their core skill.

8) Create a cadence of content that new employees can create.

9) For sales people, have them write down every question they get from a potential customer or existing customer and turn that into content.

10) Encourage the specific characteristics in your people that make them valuable contributors to your team. Have them write about those things (systems they've implemented, processes they've created, frameworks that execute within, etc)

Sep 21, 2018

In this episode we talk to Josh Walsh, CEO of The Refinery.

He shares how putting your clients needs above your own leads to more business--not less.

He shares a personal story about when his company had a scary dip in sales and needed new sales fast,.

By creating value without an immediate requirement of reciprocity, they climbed out of our scary situation quickly.

Check out Josh's blog post on this topic, as well:

http://www.joshwalsh.com/sales-marketing/the-art-of-no-deal

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

Sep 21, 2018

In this episode, Logan shares the simple (but very effective) strategy that takes the time & frustration out of building a content calendar for your podcast.

The first in a new series, #HowToPodcast, explains how getting the topics for your interviews from your guests reduces the time it takes to maintain a podcast & crowd-sources your content strategy from your target audience to make sure it is valuable for the rest of your target audience.

Sep 20, 2018

In this episode we hear from Mike Volpe, CEO of Lola.com.

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

Sep 19, 2018

In this episode we talk to Jaime Punishill, CMO of Lionbridge.

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

Sep 18, 2018

In this episode we talk to Edwin Abl, CMO & Head of Enterprise Growth at Hive Learning.

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

Sep 17, 2018

In this episode we talk to Drew Polin, President of OpDecision.

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

Sep 14, 2018

In this episode we talk to Rob Rawson, Co-Founder & CEO of Staff.com & Time Doctor.

How to accelerate your B2B business with an offshore and global team

  • The benefits of thinking globally when hiring.

  • How to get an offshore team to research leads and promote your business.

  • Finding high quality offshore developers.

  • How Rob manages a team of over 80 people in 28 countries without pulling his hair out.

  • The "problems" of dealing with a global team and how to overcome them.

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

Sep 13, 2018

In this episode we talk to AJ Wilcox, Founder of B2Linked.

AJ shares best practices around each component to a successful advertising campaign on LinkedIn.

He breaks down each step & where some companies miss the mark in each area: Audience, Message & Offer.

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

Sep 12, 2018

In this episode we hear from Adam Goyette, VP of Demand Generation at G2 Crowd.

Adam shares keys he's found in aligning your marketing team with your sales counterparts, as well as his AHA moment in working with sales.

He breaks down each key to alignment, including:

  • Owning the outcome - MQL's are not the goal. Contracts are the goal.

  • Ownership mindset - Marketers need to know what happens all the way through the funnel for their channel.

  • Creating goals that align with the outcome - not fluffy marketing goals

  • Establishing Collaboration and Transparency with Sales

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Sep 11, 2018

In this episode we talk to David Campbell, VP of Product Marketing at AvidXchange.

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

Sep 10, 2018

In this episode we talk to Julia Deaver, Co-Founder & Executive Director at Impact Summit.

She shares strategies for making your event marketing efforts more effective & shares about the upcoming Impact Summit in Salt Lake City on Oct. 13th.

Learn how to build personal brand, become a disruptor, increase social media marketing, become a thought leader and much more at Impact Summit.

Learn more & get your tickets now at www.influencerinc.co/impactsummit.

Use discount code SWEETFISH for an extra 15% OFF now!

Click here to connect with this guest on LinkedIn.

Sep 8, 2018

Human trafficking is one of the darkest subjects in our world, and the extent of the "plague on humanity," as the Pope has called it, is far-reaching. But that doesn't mean we don't have a way forward.

In this one, James interviews Ryan Drawdy from the Sweet Fish team about how B2B companies can educate themselves, give generously to the cause, and empower their teams to fight trafficking:

Resources:

Sep 7, 2018

In this episode we talk to Derek Wyszynski, Director of Sales for Commercial Products at Parallels.

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH

Click here to connect with this guest on LinkedIn.

Sep 5, 2018

In this episode we interview Tyler Walton, President and Founder of 5Logistics.

Tyler has grown five businesses, with his latest reaching Inc 5000 in just five years. From his own companies to his clients (many from Kickstarter and Shark Tank), Tyler's seen the importance of adapting to change. He breaks down three key changes he's made to maximize his company's success.

Click here to connect with this guest on LinkedIn.

Sep 4, 2018

Recorded on location at the 2018 #FlipMyFunnel Conference in Boston, in this episode we talk to Ryan O'Hara, VP of Marketing and Growth at LeadIQ.

He shares LinkedIn social selling tips, how to collaborate on content creation with your prospects & picking a brand archetype for your personal brand as a salesperson.

Click here to connect with this guest on LinkedIn.

Sep 3, 2018

Recorded on location at the 2018 #FlipMyFunnel Conference in Boston, in this episode we talk to Daniel Gaugler, CMO at PFL.

He shares what he calls the perfect storm of factors making it harder for B2B marketers today, how to reduce the luck making it through that storm & doing things that DON'T scale that actually lead to business growth.

Click here to connect with this guest on LinkedIn.

Sep 1, 2018

In this episode, James and Logan talk about the importance of community building as it relates to building a new category.

Aug 31, 2018

Recorded on location at the 2018 #FlipMyFunnel Conference in Boston, in this episode we talk to Chris Handy, Customer Marketing Leader at Drift.

Click here to connect with this guest on LinkedIn.

Aug 30, 2018

Recorded on location at the 2018 #FlipMyFunnel Conference in Boston, in this episode we talk to Matt Heinz, President of Heinz Marketing and Host of Sales Pipeline Radio.

Can asking your prospect's favorite pizza place actually get a response to your cold email?

Hear Matt's story & the do's & don't's of personalization in cold email & social outreach.

Click here to connect with this guest on LinkedIn.

Aug 25, 2018

In this episode, James and Logan explain the thought process behind creating the Content-Based Networking category.

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