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B2B Growth

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Now displaying: Page 5
Nov 10, 2018

Conversational Interviewing: How We're Building a World Class Team Using This Technique

In this episode James talks with Brittany Tovado, Director of Workforce Planning at Sweet Fish.

Brittany shares:

1) What we're trying to achieve in a job interview.

2) How to paint the whole story picture of a job candidate.

3) The conversational behavioral framework that allows us to screen best fit candidates for the roles we're hiring.

Nov 7, 2018

In this episode we hear from a financial advisor who's leveraging his firm's podcast to connect with influencers in his city.

Nov 6, 2018

In this episode, John and James share 8 things to consider when naming your category.

Here's a breakdown of all 8 talking points:

1 - plain language vs esoteric

2 - reference an existing idea

3 - balance between the broad and the specific

4 - needs to be available

5 - understand the connotation of the words you use

6 - globally, how well will terms translate

7 - invoke conversation

8 - phonetics

Nov 3, 2018

In this episode, James & Logan share 3 ways were addressing a recent cash flow problem in the business.

1) Optimizing our launch process to get shows launched faster

2) Building our sales team around complimentary skillsets to increase revenue

3) Changing the way we structure our billing so there’s no longer a payment gap (because of our commissions structure)


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Oct 31, 2018

In this episode we hear from Matt Heinz, President of Heinz Marketing.

Here are a few of the takeaways from the conversation:

1) Know the why behind the content you're creating.

2) Don't just share insights, share how people can take action on it.

3) One way to scale content collaboration is to survey hundreds or thousands of people, and have them contribute to the content you're creating.

Oct 31, 2018

In this episode we talk to Adam Wooley, Director of Demand Gen at Prezi.

Check out the report mentioned in this interivew: The 2018 State of Attention Report

Click here to connect with this guest on LinkedIn.

Oct 30, 2018

In this episode, Anthony Kennada shares 3 critical things that he and his team did at Gainsight in the early days of building the customer success category.

Make sure to subscribe to Anthony's most recent project, B2B Creatives, on Apple Podcasts (or wherever you listen to podcasts).

Oct 27, 2018

In this episode, James & Logan share 3 specific areas we're making changes to improve our service as a podcast agency.

No one likes to hear criticism, but it's what you do with that feedback that can greatly change your trajectory. We're taking some recent feedback to heart & making steps to improve & grow.

When you have a system for addressing broken processes, you set yourself up for better success in the future by learning from your shortcomings instead of accepting the status quo or chalking it up to a "high maintenance" customer.

Oct 25, 2018

In this episode, Logan shares the simple setup used for recording B2B Growth episodes.

Many people think you need to invest hundreds or thousands of dollars in a professional sound studio to get a podcast started--it's simply not true.

There are much more important strategic decisions that will impact the success of your podcast, so don't let the audio equipment question stop you from getting started.

Here are the items Logan mentions in this episode:

Oct 25, 2018

In this episode we talk to Jon Dick, VP of Marketing at HubSpot.

Jon shares a recent research report conducted by HubSpot on B2B companies' go-to-market strategies. Many of their findings pointed to the power of live chat meeting buyers where they want to engage with your company.

Jon advocates for marketers being the champions of simplicity within their organizations to reduce the friction customers experience when engaging with any functional group within your company.

For more of the data, check out Jon's blog post that we discuss in this episode:

Live Chat Exposes a Fatal Flaw in Your Go-to-Market

Click here to connect with this guest on LinkedIn.

Oct 24, 2018

In this episode, James introduces a brand new series dedicated to the category of Content-Based Networking.

Oct 23, 2018

In this episode, James and our new series co-host John Rougeux talk about why B2B brands should create categories. They also talk about what you can expect from this series in the future.

Oct 22, 2018

In this episode we talk to Melinda Durkee, President and Chief Sales Officer at Proforma Durkee.

Click here to connect with this guest on LinkedIn.

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