Conversational Interviewing: How We're Building a World Class Team Using This Technique
In this episode James talks with Brittany Tovado, Director of Workforce Planning at Sweet Fish.
1) What we're trying to achieve in a job interview.
2) How to paint the whole story picture of a job candidate.
3) The conversational behavioral framework that allows us to screen best fit candidates for the roles we're hiring.
In this episode we talk to Jay Gibb, Founder & CEO of CloudSponge.
In this episode we talk to Ron Dichter, Founder & CEO of BlueDog.
In this episode we hear from a financial advisor who's leveraging his firm's podcast to connect with influencers in his city.
In this episode we talk to Jeff Epstein, Founder & CEO of Embasador.
In this episode, John and James share 8 things to consider when naming your category.
Here's a breakdown of all 8 talking points:
1 - plain language vs esoteric
2 - reference an existing idea
3 - balance between the broad and the specific
4 - needs to be available
5 - understand the connotation of the words you use
6 - globally, how well will terms translate
7 - invoke conversation
8 - phonetics
In this episode we talk to Harry Kargman, Founder & CEO of Kargo.
In this episode we talk to David Yahalom, CTO & Co-Founder of NAYA TECH.
1) Optimizing our launch process to get shows launched faster
2) Building our sales team around complimentary skillsets to increase revenue
3) Changing the way we structure our billing so there’s no longer a payment gap (because of our commissions structure)
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In this episode we talk to John Fairclough, CEO of Resicom.
Here are a few of the takeaways from the conversation:
1) Know the why behind the content you're creating.
2) Don't just share insights, share how people can take action on it.
3) One way to scale content collaboration is to survey hundreds or thousands of people, and have them contribute to the content you're creating.
In this episode we talk to Adam Wooley, Director of Demand Gen at Prezi.
Check out the report mentioned in this interivew: The 2018 State of Attention Report
Make sure to subscribe to Anthony's most recent project, B2B Creatives, on Apple Podcasts (or wherever you listen to podcasts).
In this episode we talk to Stephen Levi Carter, CEO & Co-Founder of Sterling Staffing Solutions & Co-Author of Double Your Success.
In this episode we talk to Justin Hiatt, VP of Sales Development at Workfront.
In this episode, James & Logan share 3 specific areas we're making changes to improve our service as a podcast agency.
No one likes to hear criticism, but it's what you do with that feedback that can greatly change your trajectory. We're taking some recent feedback to heart & making steps to improve & grow.
When you have a system for addressing broken processes, you set yourself up for better success in the future by learning from your shortcomings instead of accepting the status quo or chalking it up to a "high maintenance" customer.
In this episode, Logan shares the simple setup used for recording B2B Growth episodes.
Many people think you need to invest hundreds or thousands of dollars in a professional sound studio to get a podcast started--it's simply not true.
There are much more important strategic decisions that will impact the success of your podcast, so don't let the audio equipment question stop you from getting started.
Here are the items Logan mentions in this episode:
In this episode we talk to Jon Dick, VP of Marketing at HubSpot.
Jon shares a recent research report conducted by HubSpot on B2B companies' go-to-market strategies. Many of their findings pointed to the power of live chat meeting buyers where they want to engage with your company.
Jon advocates for marketers being the champions of simplicity within their organizations to reduce the friction customers experience when engaging with any functional group within your company.
For more of the data, check out Jon's blog post that we discuss in this episode:
In this episode, James introduces a brand new series dedicated to the category of Content-Based Networking.
In this episode we talk to Rahul Alim, President & CEO at Custom Creatives.
In this episode, James and our new series co-host John Rougeux talk about why B2B brands should create categories. They also talk about what you can expect from this series in the future.
In this episode we talk to Trey Campbell, CEO of OneSource Virtual.
In this episode we talk to Melinda Durkee, President and Chief Sales Officer at Proforma Durkee.