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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Jun 15, 2016

The old saying goes, “You only get one chance to make a first impression,” and the same holds true for your copy.

To prevent your ad, website, and email copy from repelling leads, it’s necessary to tap into your reader’s subconscious so you make a lasting impression. When it comes to the psychology of sales and lead generation, if a person’s subconscious isn’t activated, they’re not going to take action.

In this episode Erik Luhrs, the “Bruce Lee of Sales and Lead Generation,” talks about how to tap into the subconscious of your audience in order to attract and retain leads.

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