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B2B Growth

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Mar 23, 2019

In this episode (part 2 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

Mar 23, 2019

In this episode we talk to Brandon Kidd, Founder and President of Folsom Creative Inc.

Brandon shares...

  1. What is lead churn

  2. Identifying how your customers communicate

  3. How to react quickly to your leads

  4. Tools you can use to help automate communication

Mar 22, 2019

In this episode (part 1 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

Mar 22, 2019

In this episode we talk to Max Yoder, CEO of Lessonly.

Max shares...

  1. The idea behind his new book: Do Better Work

  2. Be Vulnerable: If you want your teammates to be real with you, you have to make it okay for them to admit when they feel uneasy, defeated, or scared.

  3. Share Before You’re Ready:If work were a Venn diagram, the circle of “What’s getting done” should overlap with “What’s needed.”

Mar 21, 2019

In this episode we talk to Tomas Gorny, CEO & Chairman at Nextiva.

Tomas shares...

Key lessons learned scaling a bootstrapped company from 0 to $150MM+.

1) Don't focus on your exit strategy

2) Make sure you believe in what you're doing & that you're serving a true gap in the market (not just a perceived one)

3) Focus on building the right team--not just talented individuals, but a cohesive group that is all rowing toward a common goal

How to win in extremely competitive markets when you're the underdog.

  • Focus on the 10x-type benefits you can bring, not just incremental differentiation.

Why CEOs need to step outside the boardroom and get "in the trenches" with their sales & marketing teams.


Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

Mar 20, 2019

In this episode we talk to Scott Tousley, Senior Team Lead of User Acquisition for all products at HubSpot.

Scott shares...

1) How Scott’s team at HubSpot approaches growth and marketing — use these lessons!
2) Scott’s FAVORITE current marketing strategy
3) What we would both do if we were trying to grow a product from zero

Mar 20, 2019

In this episode we talk to Marc Bitanga, Founder and CEO of Agencio.

  1. The differences between traditional marketing strategy vs growth marketing strategy

  2. Applying the sprint planning process to marketing

  3. Turning everything into a funnel to identify growth marketing priorities

  4. Making the best decisions with murky data

  5. Is AI & automation the answer?

  6. What to look for when hiring growth marketing team members

Connect with Marc on LinkedIn: https://www.linkedin.com/in/marcbitanga/

Mar 19, 2019

In this episode we talk to Adam Vasquez, Founder and CEO of Merit.

  1. Market Invention has become the only way to be the market leader because of the internet

  2. What is Market Invention?

  3. Walk through the stages of Market Invention.

  4. Where do you start with Market Invention? What types of companies benefit?

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamvasquez/

Mar 18, 2019

In this episode, we introduce a brand new series hosted by David Kelly & Emily Lonetto.

Mar 18, 2019

In this episode we talk to Adam Vasquez, Founder and CEO of Merit.

  1. Market Invention has become the only way to be the market leader because of the internet

  2. What is Market Invention?

  3. Walk through the stages of Market Invention.

  4. Where do you start with Market Invention? What types of companies benefit?

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamvasquez/

Mar 17, 2019

In this episode we talk to Tom Geary, Founder and Executive Creative Director of School of Thought.

  1. The good news and bad news: the bar is impossibly low

2.The problem: herd mentality

  1. Is it the brand vs. data? Nope!

  2. The importance of striking an emotional chord. We’ve always done it, but now Google’s proven its effectiveness: whitepaper

  3. How to set yourself up for success, as a marketer.

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-geary-7538261/


Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

Mar 16, 2019

In this episode we talk to Matt Burns, Founder of Global HR Collective.

  1. What are the complementary skills between B2B marketing & HR?

  2. Why the alignment of internal / external messaging is so critical.

  3. The importance of personal branding for C-Suite executives.

  4. How to think in terms of innovation to transform HR

Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-d-burns/

Mar 15, 2019

In this episode we talk to Heidi Howell-Green, VP of Marketing at BrightMove.

Heidi shares:

Why should you start a brand ambassador program?

What can some of the benefits be?

Should you think about this with both customers & employees?

How can you get started?

What are some of the results that have been seen?

Follow Heidi on Twitter: https://twitter.com/hlhgreen

Mar 14, 2019

In this episode Carlos Hidalgo speaks with Tim Washer, Corporate Comedian and Emcee about how B2B brands can get more human in their content by using humor. We discuss Tim's journey to corporate comedy and he shares how humor evokes connection at the human level.

At the end of the podcast, he makes a generous offer to the B2B Growth audience.

Mar 14, 2019

In this episode we talk to Laurence Hayden, Vice President of Petrochem at TÜV SÜD.

  1. What is "Big Data"

  2. Where is your business on the Innovation diffusion curve

  3. How to prepare your team for this brave new world

  4. The 4 Pitfalls of Data: volume, timeliness, veracity, type

  5. Data is great, analytics is great but if it can’t be translated to or presented as an intuitive human understanding it’s unlikely to generate any traction.

Connect with Laurence on LinkedIn: https://www.linkedin.com/in/laurence-hayden/

Mar 13, 2019

In this episode, we introduce a brand new series with Carlos Hidalgo.

Mar 13, 2019

In this episode we talk to Liston Witherill, Founder of Liston Witherill Consulting. Liston is a sales coach, keynote speaker & the host of The Liston.io Show.

Mar 12, 2019

In this episode we talk to Jeremy Barlow, Senior Director of Demand Generation at Diligent.

Mar 11, 2019

In this episode we talk to Brandon Walker, VP of Sales at Untappd.

  1. Teaching the value of ROI, and avoiding a sticker shock response

  2. Cutting through the noise in the first 15 seconds

  3. Leveraging a delegated influencer to help execute the sale

Mar 10, 2019

In this episode we talk to Jonathan Rowe, Chief Marketing Officer at nCino.

  1. The importance of marketing ROI and what it represents

  2. The methodology behind calculating marketing ROI

  3. How to capture marketing data and analytics across channels and campaigns

  4. Best practices for designing an automated marketing system

  5. Delivering marketing ROI to your organization to prove your marketing success

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/rowejonathan/


Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

Mar 9, 2019

In this episode we talk to Dave Elkington, CEO and Founder at InsideSales.com.

You guys recently completed a research study that has a lot of people taken back on how they do sales prospecting.

Why this study?

Can you tell us a little bit about how you went about it?

  • survey & looked at data set

  • looked at what people believe they're doing 1500 comp surveyed / what they're actually doing / optimal

neurolytics: ai platform

deals won

You outlined in your study difference elements that people need to consider when prospecting. Can you take us through some of those elements?

6 elements of a cadence - attempts, media, duration, spacing, response time, content

There was a lot of information in the study can you take us through some of the surprises?

State of Sales Development 2018 Report

  1. mix your media 3+

  2. response time

  3. 7 attempts & stop

Mar 7, 2019

In this episode we talk to Steve Friedman, Co-Founder, Chief Strategist at CPG Agency.


Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

Mar 6, 2019

In this episode we talk to Josh Steimle, Founder & CEO at MWI & Founder of Influencer Inc.

Josh shares how he used Content-Based Networking to land an interview with a big-time CEO when he was a college student with no audience.

Josh continued to use content collaboration as a contributor for Forbes, Entrepeneur & Mashable to build relationships with ideal clients by giving them free press & highlighting them in larger publications.

Content-Based Networking helped Josh eventually land his first book deal.

Defintely a recommended read for CMOs (or aspiring CMOs):

Chief Marketing Officers at Work - http://amzn.to/2uroMBf.

Check out Influencer Inc's LinkedIn course Logan & Josh mention in this episode: https://www.influencerinc.co/ieli

Mar 6, 2019

In this episode we talk to Jonathan Gandolf, Director of Marketing at Springbuk.

  1. How using B2B tactics in a B2C industry lead to out-of-the-box thinking

  2. What inspired this category creation mindset (book: Play Bigger

  3. How Springbuk is currently implementing this category creation mindset

  4. The difference in fighting for market share and creating a new category

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf-0602a915/

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