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B2B Growth

A daily podcast for B2B marketers. Co-hosted by a braintrust of people that would never use a word like braintrust. 3.5 million downloads, over 1,500 episodes...and more than half of them are good.
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B2B Growth
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May 25, 2020

In this episode we talk to Gavin Finn, President & CEO at Kaon Interactive.

If you like this episode, you'll probably also love:

How to Share a Complex Story in a Visually Compelling Way with Gavin Finn


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Tired of just hearing our voices?

Now you can watch every episode of B2B Growth on YouTube.

May 24, 2020

In this episode of the #BehindTheCurtain Series, James & Logan break down 14 specific strategies we're implementing to grow podcast audiences.


Want to get your copy of James' book, Content-Based Networking?

It's available on Amazon now: http://bit.ly/content-basednetworking

If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

May 23, 2020

In this episode we talk to Jim Rudden, EVP and Chief Marketing Officer at Upland Software.

If you like this episode, you'll probably also love:

How to Manage Content Operations Chaos with Toby Murdock and Zoë Randolph

How Marketing Lives In Other Departments (And What To Do About It) with Amrita Gurney


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Tired of just hearing our voices?

Now you can watch every episode of B2B Growth on YouTube.

May 22, 2020

In this episode of the Human 2 Human Segment - #H2H, Carlos Hidalgo talks with Meagen Eisenberg, CMO of TripActions on connecting with your customers in a crisis. She details how she mobilized her team and created a #PassThePlane campaign that connected their brand with their customers who of course, are human.

May 21, 2020

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with David Meerman Scott, author of Fanocracy, about creating fans from customers and customers from fans through human connection.


Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play

Google Podcasts

May 20, 2020

In this episode of the Category Creation series, we talk to Kevin Maney and Mike Damphousse of Category Design Advisors.

A time of crisis might seem like it's time to hunker down. But category design thinking can open up opportunities that can help you survive or even thrive. Kevin and Mike will explain how.

May 19, 2020

In this episode we talk to Andy Didorosi, Head of Marketing at Basescamp.

If you like this episode, you'll probably also love:

10 Ways to Help Your CEO Become a Thought Leader(in Less Than 6 Months)

Singal vs Noise

Descript


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

May 18, 2020

In this episode we talk to Stephen King, President & CEO at GrowthForce.

If you like this episode, you'll probably also love:

The 4 Moments You Must Win to Retain B2B Customers with Tim Riesterer


Directive drives search marketing results for software companies around the world, but you'll feel like their only client.

Get a custom proposal at directiveconsulting.com


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

May 18, 2020

Have you seen that people are now doing weddings on Zoom?

That’s just unfair. The pandemic was the perfect excuse — now it’s a trap.

Turns out, you can’t rely on the end of the world to get out of things you don’t want to do — even your sales calls.

Yes, today we’re talking about call reluctance. It was always an issue, but now everybody thinks they have an excuse. Well, you don’t.

But don’t worry, we invited Amy Quick, Business Development Executive at IntelliMagic, onto today’s show to share some tips on how you can get over call reluctance like a pro. 

We covered:

  • How to overcome call reluctance
  • Lessons salespeople can learn from customer service
  • Why your expensive English degree might finally pay off in sales

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

May 17, 2020

Do you hate subscribing to more shows than you need to?

Us too.

That's why we're merging The B2B Sales Show into the #Sales series on B2B Growth.

If you've been loving the B2B Sales Show & want to continue getting practical content from B2B sales practitioners, make sure you subscribe to B2B Growth & look for #Sales in the headlines for episodes that speak directly to the sales side of the house.


You can easily find B2B Growth in all major podcast players here:

Apple Podcasts

Google Podcasts

Google Play

Spotify

Stitcher


If you have any ideas about topics, guests or any other way we can create great content for you, please reach out to Logan:

On LinkedIn

Email: logan@sweetfishmedia.com

Text: 719.657.7119


Thank you so much for listening!

May 17, 2020

In this episode of the #BehindTheCurtain Series, Logan talks with our COO, Bill Reed, about the fulcrum of decision-making: why you should push decisions down to the people closest to the customer (or the problem you're trying to solve).


Want to get your copy of James' book, Content-Based Networking?

It's available on Amazon now: http://bit.ly/content-basednetworking

If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

May 16, 2020

In this episode we talk to Sam Newey, Head of Revenue & Growth at MarketStar.


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

May 15, 2020

In this episode we talk to Tim Riesterer, Chief Strategy Officer at Corporate Visions and Author of The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers.

If you like this episode, you'll probably also love:

4 Strategies to Become a Master Negotiator in B2B Sales(Part1) w/ Chris Voss

And

Why Deal Killers Are More Important Than Deal Makers in B2B Sales (Part 2) w/ Chris Voss

Also, check out this episode on The B2B Sales Show:

Does Transparency Sell Better Than Perfection? w/ Todd Caponi


Are you able to easily track & analyze the reach of your organic LinkedIn content?

If not, you may want to check out a tool we've been using here at Sweet Fish:

SHIELD

Use the promo code B2BGROWTH for a 25% Discount


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

May 15, 2020

It’s true: IT pros usually aren’t famous for their sales and marketing skills.

But that shouldn’t stop tech experts from building their own business when they see the opportunity to do so.

It certainly didn’t stop the founder of Integrated Technology Systems NYCMichael Coopersmith. In this episode of B2B Tech Talk, guest host James Carbary of Sweet Fish Media catches up with Michael to talk business at Ingram Micro’s ONE event.

The two discuss:

  • How Michael went from IT pioneer to owner of a multi-million-dollar company
  • Michael’s approach to keeping data secure for SMBs
  • How being an Ingram Micro partner has helped Michael’s business succeed

Follow us on Twitter @IngramTechSol #B2BTechTalk

Sponsored by Cisco and Ingram Micro Financial Solutions


Listen to this episode and more like it by subscribing to B2B Tech Talk on SpotifyApple Podcasts, or Stitcher. Or, tune in on our website.

May 14, 2020

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with James Carbary, author of Content-Based Networking, about instantly connecting with anyone you want to know through content collaboration.

Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play

Google Podcasts


Directive drives search marketing results for software companies around the world, but you'll feel like their only client.

Get a custom proposal at directiveconsulting.com

May 13, 2020

In this episode we talk to Ross Kimbarovsky Founder & CEO at crowdSPRING.

If you like this episode, you'll probably also love:

3 Steps to Increase Revenue Through Design Consistency w/ Garrett Jestice

You can connect with Ross Kimbarovsky on Twitter: @rosskimbarovsky and @crowdspring


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

May 12, 2020

In this episode of the #NewPodcast series, we share a part of Episode 4 - How Samsung is Shaping the Future of Health with Wearables & Connected Devices with Wonjin Kim, Director, Digital Health Wearable Solutions at Samsung.

TechTables is a design and technology Q&A podcast which mixes the best in design and technology innovations.

You’ll join host Joe Toste - as he interviews industry leaders from across the world from startups to Fortune 500 behemoths - mixing it up each week with topics ranging from design, product innovation, engineering, mobile, product development, emerging technologies (mR, AR, VR, AI), IoT, cloud, and industry 4.0.

TechTables is sponsored by Nagarro - a high-end technology solutions company to some of the world’s leading organizations across industries from retail, manufacturing, automotive, airlines, insurance, banking, and high tech in Silicon Valley.

Check out the new show in your favorite podcast player:

Apple Podcasts

Spotify

Stitcher

Google Podcasts

May 12, 2020

In this episode we talk to Dmitry Dragilev, Founder at JustReachOut.io.

If you like this episode, you'll probably also love:

How to Skyrocket Organic Traffic in 5 Steps with Gaetano DiNardi

And

Our New SEO Strategy: Google Alphabet Soup w/ Logan Lyles & James Carbary

https://www.criminallyprolific.com/press/#podcast


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

May 12, 2020

There are a ton of variables that go into the perfect formula between venture capitalists and CEOs.

Fortunately, venture capital investor Chip Hazard (Flybridge) offers a detailed and actionable playbook for welding the best CEO/VC relationships.

In this episode, John and Chip discuss:

  • The characteristics and habits of the best entrepreneurs
  • Why venture capitalists should be supportive but also know how to push their CEOs
  • How Chip’s new female-focused fund called XFactor Ventures is supporting women founders
  • Advice for first-time founders

Resources mentioned:


If you have a question, join the discussion on Instagram @ceoplaybook.co

This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK.

You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.

May 11, 2020

In this episode we talk to Dan Sanchez, the new Director of Audience Growth at Sweet Fish Media.


Directive drives search marketing results for software companies around the world, but you'll feel like their only client.

Get a custom proposal at directiveconsulting.com


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

May 10, 2020

In this episode of the #BehindTheCurtain Series, James & Logan talk about how we've customized our goal setting & tracking approach on the leadership team at Sweet Fish.

We share:

1) Why some standard approaches haven't worked for us

2) How we discuss & track ongoing goals on a weekly basis

3) How we've taken a slow approach to rolling out our goal setting framework

If you like this episode, you'll probably also love:

Why You Should Stop Using To-Do Lists (And What To Do Instead)
w/ Kevin Kruse

The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni

At The Table with Patrick Lencioni on Apple Podcast


Sweet Fish is hiring! Click here to learn more.


Want to get your copy of James' book, Content-Based Networking?

It's available on Amazon now: http://bit.ly/content-basednetworking

If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

May 8, 2020

In this episode we talk to Jeb Blount, CEO at Sales Gravy, Author, Keynote Speaker & Podcast Host.

Jeb shares a 3-part framework to every sales negotation & tips from his recently released book INKED: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal.

Jeb defines the MLP framework (Motivation, Leverage, Power) in every B2B sales negotiation & how to manage negotiation throughout your entire sales process.

If you like this episode, you'll probably also love:

4 Strategies to Become a Master Negotiator in B2B Sales (Part 1) w/ Chris Voss

and

Why Deal Killers Are More Important Than Deal Makers in B2B Sales (Part 2) w/ Chris Voss


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

May 7, 2020

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Tyler Menke, author of The Pirate's Guide to Sales, about learning from the best to become the best.

Listen to more conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play

Google Podcasts


Directive drives search marketing results for software companies around the world, but you'll feel like their only client.

Get a custom proposal at directiveconsulting.com

May 6, 2020

In this episode we talk to Dylan Hey, CEO of Hey Digital.


Sweet Fish is hiring! Click here to learn more.


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

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