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B2B Growth: Your Daily B2B Marketing Podcast

A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.
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Apr 22, 2020

In this episode we talk to David Greenberg, SVP of Marketing at Act-On Software.

David shares 4 ways to measure the effectiveness of your marketing automation platform:

1) Control
2) Visibility
3) Access to Behavioral Data
4) Adoption

He also talks about 4 keys to evaluating marketing automation software contracts & vendors:

1) Clear pricing models
2) Term commitments
3) Scrutinizing SLAs
4) Level of understanding of your business


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