Megan share about first party data usage in digital advertising.
What equity crowdfunding and why is it powerful
Three questions every B2B Marketer/Salesperson should ask themselves
How to spot a bad deals /lookie-loos
Knowing your audience when you pitch and getting "as close to the money" as you can / focus on where your customers make money!
Never Sell Something to Someone / Solving People's Problems
Don't do business with assholes: waiting for opportunities to provide value to those who will appreciate you
Connect with Scott on LinkedIn: https://www.linkedin.com/in/kitun/ and follow the podcast here: https://itunes.apple.com/ca/podcast/technori-podcast-with-scott-kitun/id1037498205?mt=2
Check out the new show in your favorite podcast player:
Megan share about first party data usage in digital advertising.
What's "first-party" and "third-party" data mean
How marketers are evolving back to the use of first party data
The need for buy-in across the business to focus on data collection
How using first party data can drastically change your digital advertising results
Connect with Megan on LinkedIn: https://www.linkedin.com/in/megan-sullivan-jenks/
Jan shares his lessons learned from building a $30 MM company without funding rounds along the way:
Spend money very conservatively in the early days
Don't try to build the perfect product before you take it to market
Getting creative about building the team early on. This may include offering equity, finding creative ways to create & even housing early team members for a while.
Once you get to the next level, think very critically about how your brand is infused into every customer experience touch point as you continue to grow. How we're building our brand into each part of the customer experience.
Dani shares how you can use webinars to scale your content makreting efforts and connect with influencers in your industry.
How to use webinars to build relationships with influencers
Using webinars to source content for blog poasts
Utilize webinars as an offer for email, social, and paid lead generation
Promote customer success and show real-life best practices
What to avoid when creating a webinar
Connect with Dani on LinkedIn: https://www.linkedin.com/in/danifankhauser/
Meredith shares how building a content engine at Fundera become a completely inbound company and the importance of committing to create original content.
How Fundera chose to launch their flagship content strategy "The Ledger"
The business benefits of hosting and creating original content
What does it take for an organization to commit to being a content creator
How you can create buy-in for content strategies in your company
Trends in b2b content marketing for the next 3-5 years
Connect with Meredith on LinkedIn: https://www.linkedin.com/in/meredithannwood/
Henrik shares the common issues in the marketing automation buying process and shares his tips on how to go into sales conversations better equipped for success:
Marketing Automation Software - Massive Amounts of Organizational Change
Common problems buyers face: large time investments, clunky learning process, integration issues and lack of customer support
Tips to Be Better Equipped: talk to existing customers, press vendors about their on-boarding process, require a free trial
The Importance of Creating Buy-In with all the Stakeholders/Departments
Connect with Henrik on LinkedIn: https://www.linkedin.com/in/henrikbecker1984/
Travis shares how to generate free traffic from your Facebook profile to your website or landing pages:
How to use Facebook's free features and audience numbers to your advantage
How to Optimize your Facebook Profile/Page
How to Utilize Groups to Generate Traffic
The Importance of Adding Value with Your Posts in Facebook Groups
Connect with Travis on Instagram: https://www.instagram.com/travischappell/
Sam shares about the importance of focusing on the human elements in your business:
The importance of focusing on the humans inside of our business processes
How to Focus on Humans in order to Change Company Culture
How Leadership vs Management creates more Opportunity
Balancing Empathy with Authority in Business Leadership
Using Empathy to Create Valuable Long-term Relationships
Connect with Sam on Twitter: https://twitter.com/SamTarell
David shares 4 steps to developing a fantastic customer experience, including:
Don't abandon early adopters
Consider establishing a Department of Customer Love
Don't ignore internal company culture
Recognize consumer expectations of B2B buyers
Connect with David on Twitter: https://twitter.com/mrshearer
For more reading on this topic, check out: https://www.salesforce.com/quotable/articles/building-sales-relationships/
Leo shares specific things to keep in mind when developing creative assets for video campaigns including:
Hiring the right team
Getting very particular about the details
Lead with value in the message
Refreshing your creative assets regularly
In this episode we talk to Michael Yaroshefsky, Founder & CEO at RocketVisor. His friends simply call him Yarrow.
Michael (AKA Yarrow) shares:
The importance of having a strategy that is consistently executed
What are team's doing today to create repeatable sales processes?
The common gap between sales strategy & sales technology
The difference between what he describes as Level 1, 2 & 3 Sales organizations.
This sucks: humans are not face to face, which is not a good customer or employee experience. We are lonely. Humans are lonely because we are relational creatures.
Video can help: You get face, voice, personality & non-verbal queues.
How BombBomb is seeing results for video in CS: time to resolution, better one-touch resolution
Some of the best personal video examples
In this episode we talk to Doug Kessler, Creative Director & Co-Founder of Velocity Partners.
1) Why you have to remember that a name isn't everything
2) What should possibly be on your list as non-negotiable for a good B2B company name?
3) How do you remove subjectivity from the process
4) How do you actually start generating names?
Resource to check out: Onym, https://onym.co/
Check out the blog post that goes into even more detail:
In this episode we talk to Michelle Tillis Lederman, CEO & Founder of Executive Essentials. She is Forbes Top 25 Networking Experts, author of 4 books, has been featured (CBS, MSNBC, Wall Street Journal, NPR & New York Times) & the author of The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact.
Why did you want to write this book?
Why be a connector?
The 7 levels of connectors & how to determine what type you are.
The 7 mindsets of successful connectors
The Connector's Advantage: http://theconnectorsadvantage.com
Follow up with Michelle or find a copy of the new book here:
In this episode of the #categorycreation series, John Rougeux interviews Bill Macaitis, who held the CMO and CRO roles at Salesforce, Zendesk, and Slack.
In this episode we talk to Anne Gherini, VP of Marketing & Partnerships at Affinity.
Check out the whitepaper that Anne mentions here:
What is an open network?
The importance of an open network
Why open networks drive sales success
Why super-connectors succeed
Check out the book that Anne recommends in this episode here:
Give and Take: Why Helping Others Drives Our Success by Adam Grant
In this episode we talk to Andrew Stanten, President at Altitude Marketing.
Check out Andrew's recent blog post on this topic for some extra reading:
In this episode, James shares how the leadership team at Sweet Fish recently overhauled their core values.
To check out the book that James references in this episode (The Advantage by Patrick Lencioni), click here:
Sangram shares how one customer is running 500 1:1 ABM campaigns & their plans for ABM 2.0.
He share tactical ways teams can approach measuring the effectiveness of their ABM efforts:
1) Sales & Marketing both have to be involved in account selection
2) A formula for creating leveled tiers of accounts, including opportunities for quick-wins
3) Look for expansion opportunities within current accounts & chances to reuse plays from new customer acquisition efforts
Check out the article on the Terminus blog for more info (and a template for reporting on your ABM funnel):
Sangram shares his perspective on Marketing as a function being defined by Sales.
He shares the impact a Single Scorecard, shared between Sales & Marketing, has had on the #OneTeam mindset within the Terminus culture.
Check out Sangram's recent LinkedIn post on this topic (and the feedback from his network there):