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B2B Growth

A daily podcast for B2B marketers. Co-hosted by a braintrust of people that would never use a word like braintrust. 3.5 million downloads, over 1,500 episodes...and more than half of them are good.
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Now displaying: November, 2019
Nov 30, 2019

In this episode we talk to Jason Kren, Vice President of Sales at PactSafe.

The Never Stop Learning resource from today's episode: The Transparency Sale by Todd Caponi


Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior

Join others who have hit their sales goals & seen a 10x ROI on their referral programs by going to growth.talkable.com.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

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Nov 29, 2019

You’ve heard it, I’ve heard it, everyone in Silicon Valley (or within Earth’s orbit) has heard it:

“Hire slow, fire fast.”

Here’s the deal: It’s bogus … at least according to Micah Rowland, COO at Fountain. He says that this “hire slow, fire fast” philosophy has negatively impacted several people’s lives who may have been fired for something that was less their fault, and more the fault of the organization.

Micah was a consultant at The MBA Exchange, a VP at FiveStars and Zumper, managed global strategy for Starbucks, interned at McKinsey, went to Duke, got his MBA at Stanford … and he was also let go. So this issue is personal to him. 

On this episode, Micah debunks the myth of “hire slow, fire fast.”

What we talked about:

  • Startups can’t afford to hire slow
  • Be humble about how excellent your hiring process really is
  • How much experience do your managers really have?
  • Even if you’ve diagnosed the problem correctly, most managers at startups don't have the experience to coach others 
  • When you terminate quickly, you're back to square 1
  • Hiring practices 
  • HR
  • Finding top talent

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Nov 28, 2019

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Lance Risser and Levi Ayriss, VPs of Field Operations at Dutch Bros Coffee about creating fanatical customers and employees by building real relationships.

Don't miss an episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:

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Nov 28, 2019

In this episode we talk to Olivier Thierry, CMO at Quorum.


If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help.

Head over to HubSpoke.Marketing/Growth to schedule your consultation with a content specialist today.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

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Nov 27, 2019

In this episode we talk to James Huddleston, VP of Marketing at Certain.


Are you able to easily track & analyze the reach of your organic LinkedIn content?

If not, you may want to check out a tool we've been using here at Sweet Fish:

SHIELD

Use the promo code B2BGROWTH for a 25% Discount


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

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Nov 26, 2019

In this episode we talk to Brad Gillespie, Vice President of Enterprise Solutions at Cvent.


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

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Nov 25, 2019

In this episode we talk to Marti Powles, Chief Operating Officer at New Benefits.


Are you able to easily track & analyze the reach of your organic LinkedIn content?

If not, you may want to check out a tool we've been using here at Sweet Fish:

SHIELD

Use the promo code B2BGROWTH for a 25% Discount


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 24, 2019

In this episode we talk to Ashby McGarry, Senior Marketing Manager at Prodigo Solutions.


See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.

Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 23, 2019

In this episode we talk to Timothy Warren, CEO at Helium.


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 22, 2019

In this episode, we talk to Ryan Bonnici, the CMO of G2, about why you shouldn't confuse “category creation” with having an “official” category on a site like G2.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don't use iTunes, you can listen to every episode by clicking here.

Nov 22, 2019

In this episode we talk to Ankur Goyal, Founder and CEO of Impira.


See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.

Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 21, 2019

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Sarah Toms, cofounder and Executive Director of Wharton Interactive and coauthor of The Customer Centricity Playbook about focusing on customer lifetime value to know how to invest in your customers.

Hear more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:

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Spotify

Sticher

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Google Podcasts

Nov 21, 2019

In this episode we talk to Melissa Boggs, Chief ScrumMaster Scrum Alliance.


If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help.

Head over to HubSpoke.Marketing/Growth to schedule your consultation with a content specialist today.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 20, 2019

In this episode we talk to Camille Beatty Falor, Vice President of Sales at eventcore.


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 19, 2019

Direct mail: Powerful. Your ABM platform: Powerful. Combine them? It’s dynamite.

It’s like all the Marvel superheroes are alive & together again.

On this #ABM episode, co-host Kris Rudeegraap gives 5 ways you can use your ABM platform to trigger direct mail actions.

What we talked about:

  • Triggering actions at various stages of the funnel
  • Sending 3-gift cards
  • Sending plants
  • Events, trade shows
  • Personas
  • Case studies

This #ABM series is co-hosted by Kris Rudeegraap, CEO of Sendoso.

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Nov 19, 2019

In this episode we talk to Shawn McKee, VP of Marketing at WebPT.


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 18, 2019

In this episode we talk to Randy Ksar, Senior Social Media Manager at 8x8 & Host of Communications. Transformed. podcast.

For more small business marketing tips, go to:

https://link.8x8.com/smallbizsat19

Get Access to the new (free) 8x8 Video Meetings.


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 17, 2019

In this episode we talk to Sam Feldotto, Head of Sales & Growth at SalesReply.


See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.

Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 16, 2019

In this episode we talk to Sangram Vajre, Co-founder at Terminus.


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 15, 2019

In this episode we talk to Sharon Thompson, VP of Marketing at Signal Sciences & Brendon Macaraeg, Senior Director of Product Marketing at Signal Sciences.


See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.

Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 15, 2019

People frequently ask: “Which channels should I use for my paid media?”

Of course “it depends” is not an answer. So we invited Elliot Manson, Assistant Director of Analytics & Advertising at Keo Marketing, to discuss using paid media channels.

What we talked about:

  • Demand generation
  • Paid media channels
  • LinkedIn Analytics
  • Google Analytics
  • Google Ads
  • Knowing what you are tracking 
  • UTMs
  • Targeting your audience
  • Programmatic retargeting

This series is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing.

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Nov 14, 2019

In this 7th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 14, 2019

In this episode we talk to Alon Waks, VP of Marketing at Bizzabo.


If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help.

Head over to HubSpoke.Marketing/Growth to schedule your consultation with a content specialist today.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 14, 2019

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Michael Redbord, GM of ServiceHub at HubSpot about owning bad experiences, unlocking the value of social proof, humanizing your service, and improving customer experience.

Hear every episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play

Google Podcasts

Nov 13, 2019

In this episode we talk to Isabelle Papoulias, CMO at Mediafly.


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

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