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B2B Growth: Your Daily B2B Marketing Podcast

A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.
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Now displaying: December, 2019
Dec 31, 2019

In this episode of the #BehindTheCurtain Series, James & Logan share 3 strategic decisions we made on the publishing, layout & launch of James' new book: Content-Based Networking.

1) No reviews on the cover or cover flaps of the physical copy

2) Included James's phone # in the book for readers to call or text him

3) Launching an audiobook at the same time as the physical & digital versions


Want to get a copy of Content-Based Networking when it launches?

You can pre-order your copy on Amazon easily here.

Want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

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Dec 30, 2019

In this episode we talk to Paul Hager, CEO at Information Technology Professionals.

Paul shares how to leverage the 30% of your buyers' brains that are dedicated to visual processing.

He also gives some surprising stats from Microsoft on how their partners have 2x'd & 4x'd their win rates based on their go-to-market strategies (hint: it has to do with their industry focus & willingness to niche down).

To go deeper on the topic of getting face-to-face in your marketing & sales efforts, check out the throwback espiode Logan mentions in this episode with Ethan Beute at BombBomb here:

B2B Growth 248: How to Use Video for Relationships Instead of Marketing


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Dec 29, 2019

In this episode we talk to Dan Lowden, CMO at White Ops.


Are you able to easily track & analyze the reach of your organic LinkedIn content?

If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD

Use the promo code B2BGROWTH for a 25% Discount


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

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Dec 28, 2019

In this episode we talk to Olivier Chanoux, Chief Marketing Officer and Co-Founder of LumApps.


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

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Dec 27, 2019

In this episode of the #Partnerships series, Dennis Carlson, Founder of Agency Leverage - creators of Hunter!, talks with Andy Hutter about how great B2B partnerships can serve as sales enablement.

Andy is the Director of Partnerships at Beam Dental.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

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Dec 27, 2019

In this episode we talk to Aimee Irwin, Vice President,Strategy at Experian.


See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.

Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 26, 2019

In this episode we talk to Robert Johnson, CEO and Founder of TeamSupport.


If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help.

Head over to HubSpoke.Marketing/Growth to schedule your consultation with a content specialist today.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

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Dec 26, 2019

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business, walks you through a process to determine when to add a simple, personal video to your marketing, sales, or CS email.

Catch every episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

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Dec 25, 2019

In this episode we talk to Kerry Held, Strategy Director of Employee Engagement at Siegel + Gale.


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 24, 2019

In this episode we talk to Mika Yamamoto, Chief Marketing & Customer Experience Officer at F5.


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 23, 2019

In this episode we talk to Katherine Calvert, Chief Marketing Officer at Khoros.

The Forrester Report we discussed in today's episode (Getting To Know Your Customers):

https://khoros.com/resources/forrester-report-getting-to-know-your-customers

Other resources to go deeper on the topics of Customer Engagement & Customer Experience:

The Customer Experience Podcast:

https://bombbomb.com/podcast

or on Apple Podcasts here:

https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989

Also, Never Lose a Customer Again by Joey Coleman


Are you able to easily track & analyze the reach of your organic LinkedIn content?

If not, you may want to check out a tool we've been using here at Sweet Fish:

SHIELD

Use the promo code B2BGROWTH for a 25% Discount


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 22, 2019

In this episode of the #HowtoPodcast series, Logan, our Director of Partnerships here at Sweet Fish shares our answer to a common question:

Should you release podcast episodes on holidays?

We get this question all the time.

Here's our short answer: YES

and here's why...

We're closing in on 1,200 episodes on the B2B Growth Show & we've never seen a dip in download #'s on holidays.

In fact, we've often seen spikes.

Maybe listeners are loading up their #podcast queues for down time during travel.

Maybe time away from the office is giving them more time to consume content.

Whatever the case, don't assume that everyone is totally tuned out over Thanksgiving, Christmas or any other holiday week.

Also, podcast consumption is a little different than our social media feeds.

Yes, LinkedIn & others are no longer completely chronological, but there is a lot to be said for posting at 'peak' times/days.

For podcasting, though, if someone is subscribed, they'll likely get to your episode eventually.

It will be the headline & the quality of your content (much more than the timing), that determines whether or not you get that coveted listen.

So...

Keep Calm. Podcast On.

For more episodes like this, check out the full How To Podcast Series here:

https://sweetfishmedia.com/category/howtopodcast/


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 21, 2019

In this episode we talk to Eric Vardon, CEO & Co-Founder at Morphio.


Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior

Join others who have hit their sales goals & seen a 10x ROI on their referral programs by going to growth.talkable.com.


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 20, 2019

In this episode we talk to Mark Alba, VP of Marketing at Malwarebytes.


See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.

Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 19, 2019

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Dan Gingiss, a CX and marketing speaker and consultant at Winning Customer Experience and author of Winning at Social Customer Care about the two keys to creating and delivering an extraordinary customer experience.

Hear more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play

Google Podcasts


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 18, 2019

Most of the money that you don't have right now, but you want next year, should be coming from … clients you already have.

On this #Agency series, cohost Drew McLellan dives into why your existing client base is your greatest source of net-new revenue for 2020.

What we talked about:
1) You've already earned their trust
2) They're accustomed to sending you money every month or every quarter
3) You've already demonstrated how smart you are, and how much value you are providing
4) You are embedded within business on some level, and you have an opportunity to show how you could grow their business

This #Agency episode is co-hosted by Drew McLellan, “Top Dog” at Agency Management Institute.

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

Dec 17, 2019

In this episode we talk to Darcy Kurtz, VP of Global Product Marketing at Mailchimp.

Check out the reports from Mailchimp here...

The Business Creation Journey:

https://assets.ctfassets.net/yzco4xsimv0y/4rZoYoLXtbtcd2nwPZgj33/d6494f1b7473798cd4e9674c19b5cf59/2019-Mailchimp-Report_Start-Marketing-Day-One.pdf

The State of SMB Marketing Report:

https://mailchimp.com/resources/look-ahead-2020-trends/

Connect with Darcy on Twitter:

https://twitter.com/gizkur?lang=en

Also, you can check out the episode Logan mentioned on Google Alphabet Soup here:

https://sweetfishmedia.com/google-alphabet-soup-james-carbary-logan-lyles


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 16, 2019

In this episode we talk to Greg Drobnick, Co-founder of Heal.


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 16, 2019

On this episode, we talk with Touseef Mirza, Cofounder of CoreConnect and Adjunct Professor at NYU about the intimate role human interaction continues to play in brand marketing and how AI can help foster emotional connections.

LinkedIn: https://www.linkedin.com/in/touseefmirza/


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 15, 2019

In this episode of the #BehindTheCurtain Series, James & Logan share some compelling stats from LinkedIn research about the impact thought leadership can have on revenue, as well as 10 ways you can tactically establish the thought leadership of your CEO or other senior executive.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 14, 2019

In this episode we talk to Josh Thompson, Vice President of Marketing at Palmer-Donavin Manufacturing Company.


Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior

Join others who have hit their sales goals & seen a 10x ROI on their referral programs by going to growth.talkable.com.


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 13, 2019

In this 8th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 12, 2019

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Sharon Toerek, an intellectual property and marketing law advisor at Legal+Creative about influencer marketing, content creation, and other potential hot spots for marketing on the wrong side of the law.

Listen to more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play

Google Podcasts

Dec 11, 2019

In this episode we talk to Geoff Smith, Chief Marketing Officer at Centrical.


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 10, 2019

In this episode we talk to Kenny Hall, Product Marketing Manager at Springbuk.

Check out the Product Marketing Alliance Slack Channel that Kenny mentioned in this episode here:

https://productmarketingalliance.com/join-slack/


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

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