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B2B Growth: Your Daily B2B Marketing Podcast

A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.
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B2B Growth: Your Daily B2B Marketing Podcast
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Now displaying: April, 2020
Apr 12, 2020

Video killed the radio star! Well… not exactly.

Adding video to your podcast strategy will really only benefit your audible content (if you do it right).

In this #BehindTheCurtain episode, host Lesley Crews chats with Sweet Fish Director of Partnerships, Logan Lyles about adding video to your podcast gameplan.

The two discuss:

  • Why video is so important to a podcast strategy
  • Why content creators struggle with consistency in video
  • How to bridge the gap between your podcast and social media channels

Sweet Fish is hiring! Click here to learn more.


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Apr 11, 2020

So… it’s not business as usual anymore, particularly if you’re an SMB.

You’ve probably been hit hard by the COVID-19 outbreak. The truth is that your customers are struggling, too.

On this episode, I interview Patricia Beitler, President of Velocitas, about her take on altering our communication strategy during the pandemic.

What we talked about:

  • How the right communication strategy now can create growth
  • Positioning yourself for success when the pandemic is over
  • Tailoring your communication to your customers’ needs
  • 5 things to consider in crisis communication

This #DemandGen episode is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing.

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Apr 11, 2020

In this episode of the 5 Things Series we talk to Jared Olsen, Customer Success Manager & Product Evangelist at Motivisoty.

Jared shares the 5 Things he can't live without:

1) LinkedIn

2) Google Calendar

3) Socks

4) Flosser

5) Podcasts


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Apr 10, 2020

Success isn’t having a lot of money from VCs or investors.

It’s signing on customers.

In this episode of The Marketer’s Journey, I catch up with the former CMO at Tableau Software turned advisor, Elissa Fink. She shares her journey through the marketing world and how she found value by helping customers get smarter.

We also discuss:

  • What the true sign of success is for startups
  • Working and thriving within budget constraints
  • The value of taking risks with startups who don’t have the brand recognition yet

Check out this and other episodes of The Marketer’s Journey at Apple PodcastsSpotify, or our website.

Apr 10, 2020

For this blog intro, we have to mix up the style a little bit. 

See, you’re reading a blog about a podcast about why podcasts work, in which we interview a host from a podcast from a site made famous through its blogs…

Y’all ready to get meta?

In our most recent episode of B2B Growth, we talk to Scott Barker, Head of Partnerships at Sales Hacker, evangelist at Outreach and host of The Sales Engagement Podcast.

Scott was originally a sales guy but years of selling to marketers turned him into one. And that transition also taught him a lot about the power of podcasting. 

And if our intro was at all confusing, don’t worry — Scott breaks down why podcasts work and how you can reap the rewards.

He goes over:

  • Why you need to deliver value outside your funnel
  • Why genuine curiosity always beats a hard close in podcasting
  • How podcasting strengthens partnerships


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.

Apr 9, 2020

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Kristin Messerli, founder and CEO of Cultural Outreach, about bridging the gap generational and ethnic differences can create in customer and employee relationships by operationalizing cultural empathy.

For more conversation on Ethan's podcast, The Customer Experience Podcast, use these links to subscribe in your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play

Google Podcasts


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com

Apr 8, 2020

In this episode of the Category Creation series, we talk to Udi Ledergor, CMO of Gong.io.

Gong was already a leader of the Conversation Intelligence category, so why did they drop that to pursue the Revenue Intelligence category instead? Udi will share exactly why in our interview.


Sweet Fish is hiring! Click here to learn more.

Apr 7, 2020

In this episode we talk to Matt Reid, CMO at EZ Texting.


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Apr 7, 2020

In this episode of the #NewPodcast series, we share a part of the very first episode of The Virtual CISO Podcast with John Verry of Pivot Point Security.

Check out the new show in your favorite podcast player:

Apple Podcasts

Spotify

Stitcher

Google Play

Apr 6, 2020

In this episode we talk to Tim Burke, CEO at Affinio.


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Apr 5, 2020

In this episode of the #BehindTheCurtain Series, James & Logan talk about how we pulled off a virtual customer mastermind call in less than a week.

We share:

1) The simple tech we used

2) The surprising benefits of getting your customers together (virtually)

3) How to structure your outreach & these sorts of virtual events


Sweet Fish is hiring! Click here to learn more.


Want to get your copy of James' book, Content-Based Networking?

It's available on Amazon now: http://bit.ly/content-basednetworking

If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

Apr 4, 2020

In this episode of the 5 Things Series we talk to Dorothea Sieber, Head of Content Strategy and Thought Leadership at Adobe.

Dorothea shares the 5 Things she can't live without:

1) My pup Milo

2) iPhone/Apple Watch

3) Workouts + Meditation

4) Video Calls

5) Slack


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Apr 3, 2020

Historically, the B2B IT industry has been a little behind the times in terms of networking and brand marketing.

Industry events — like Ingram Micro’s ONE event — have provided great networking opportunities for IT professionals. Even so, there are myriad chances outside of conferences to connect with peers and prospects.

In this episode of B2B Tech Talk, guest host James Carbary founder and CEO of Sweet Fish Media catches up with Jason Carriere, the IT channel sales leader at LinkedIn.

From the Ingram Micro ONE event, the two discuss how IT pros can leverage the power of LinkedIn’s platform to build awareness and convert leads.


Are you able to easily track & analyze the reach of your organic LinkedIn content?

If not, you may want to check out a tool we've been using here at Sweet Fish:

SHIELD

Use the promo code B2BGROWTH for a 25% Discount


Follow us on Twitter @IngramTechSol #B2BTechTalk

Sponsored by Cisco.

Listen to this episode and more like it by subscribing to B2B Tech Talk on SpotifyApple Podcasts, or Stitcher. Or, tune in on our website.

Apr 2, 2020

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Wes Bush, Principal at the Product-Led Institute, the market dynamics driving a movement toward product-led growth, rather than traditional sales-led growth.

Hear more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play

Google Podcasts

Apr 2, 2020

In this 11th episode of the #Agency Series, we hear from Drew McLellan, Founder at Agency Management Institute.

Apr 1, 2020

In this 10th episode of the #Agency Series, we hear from Drew McLellan, Founder at Agency Management Institute.


Sweet Fish is hiring! Click here to learn more.


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

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