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B2B Growth: Your Daily B2B Marketing Podcast

A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.
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B2B Growth: Your Daily B2B Marketing Podcast
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Now displaying: May, 2020
May 31, 2020

In this episode of the #BehindTheCurtain Series, James & Logan talk about the 10 specific tactics for growing your reach on LinkedIn.

If you like this episode, you'll probably also love:

Why You Should Ramp Up Your Content Marketing Right Now with Chris Walker

4 Specific Ways to Leave Thoughtful Comments on LinkedIn Posts with James Carbary and Logan Lyles

LinkedIn 2020 Is Like Facebook 2012 with Gary Vaynerchuk

And James' LinkedIn Post: You need to be more strategic with your LinkedIn headline


Sweet Fish is hiring! Click here to learn more.


Want to get your copy of James' book, Content-Based Networking?

It's available on Amazon now: http://bit.ly/content-basednetworking

If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

May 30, 2020

In this episode of the #HowToPodcast Series, James & Logan dispel the common myth that getting thought leaders on your podcast is the key to audience growth.

If you like this episode, you'll probably also love:

How to Skyrocket Organic Traffic in 5 Steps with Gaetano DiNardi


Want to get your copy of James' book, Content-Based Networking?

It's available on Amazon now: http://bit.ly/content-basednetworking

If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.


Tired of just hearing our voices?

Now you can watch every episode of B2B Growth on YouTube

May 29, 2020

In this 13th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.

May 28, 2020

Who doesn’t wish to get in on the ground floor of the next fast growing startup?

Still, few take the risk — startups present huge challenges. 

But for some people, that’s what makes them so appealing. 

People like Tim Yeadon, Chief Revenue Officer at Capacity, which made Forbes’ list of best startup employers.

Tim came on the show today to explain how the company met those challenges. 

Tim went over:

  • How Capacity found their market niche
  • Strategies for landing and expanding
  • How to approach Enterprise vs. SMB customers

This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth.

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

May 28, 2020

In this episode we talk to Russell Wurth, VP of Sales Enablement at Showpad.

If you like this episode, you'll probably also love:

3 Benefits of Recreating an Open Office with Zoom

Check out a few of the resources mentioned in this episode here:

BombBomb

Loom


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Tired of just hearing our voices?

Now you can watch every episode of B2B Growth on YouTube.

May 27, 2020

In this episode, Kelsey shares a new series that will be releasing here on B2B Growth.

The #Revenue Series is hosted by John Grispon, Founder of Early Revenue. He features guests including founders of venture capital firms and startup leaders as they share their own experiences.


You can easily find B2B Growth in all major podcast players here:

Apple Podcasts

Google Podcasts

Google Play

Spotify

Stitcher

May 27, 2020

In this episode we talk to Carson Conant, Founder and CEO at Mediafly.

We talk about:

1) Adjusting your conference call setup to view more people "in the room"
2) Ensuring your provide justification & the value story for your sponsor to share internally
3) Equipping your buyers to have those internal conversations with Procurement & Finance
4) Lean into micro-learning with your sales team
5) Analyze themes throughout your teams call recordings in Chorus.ai or Gong

If you like this episode, you'll probably also love:

The 1 Mistake to Avoid When Telling Your Brand’s Story with Nancy Duarte Author of DataStory: Explain Data and Inspire Action Through Story


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Tired of just hearing our voices?

Now you can watch every episode of B2B Growth on YouTube.

May 26, 2020

In this episode we talk to David Priemer, Founder & Chief Sales Scientist at Cerebral Selling and Author of Sell the Way You Buy.

If you like this episode, you'll probably also love:

Does Transparency Sell Better Than Perfection? with Todd Caponi


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Tired of just hearing our voices?

Now you can watch every episode of B2B Growth on YouTube.

May 26, 2020

In this episode of the #NewPodcast series, we share a part of the first episode - The Ideas Behind Revenue Collective and Modern Community Building featuring Sam Jacobs.

Revenue Collective is an elite global community of customer facing executives quickly approaching 5,000 in size and this is the podcast that supports it. Designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community where members can openly discuss business critical issues.

In each episode you will hear executives dedicated to providing support, assistance, education, and career growth. We come together to ensure CROs, CMOs, COOs and CCOs perform better in their roles, earn the title and compensation they desire and achieve their professional goals. The RC is a global organization with chapters in over 100 cities including New York, London, San Francisco, Toronto, Amsterdam, and many many more.

Check out the new show in your favorite podcast player:

Apple Podcasts

Spotify

Stitcher

Google Play

May 26, 2020

Being a leader in tough economic times means striking a healthy balance between pessimism and optimism.

As CEOs, we have to make the tough decisions. We also have to keep up morale. It helps immensely to have a CEO peer group like Catlin & Cookman Group’s High-Growth CEO Forum.

We’re lucky enough to hear from the High-Growth CEO Forum’s leader, Bouzha Cookman, in this #CEO episode of B2B Growth.

Bouzha shares:

  • Guidelines the CEO forum has come up with to support other executives
  • Why transparency, honesty, and a little humor are going farther than ever today
  • Tips for new CEOs
  • The 4 predictable stages of corporate growth

Learn more about the High-Growth CEO Forum here.

If you have a question, join the discussion on Instagram @ceoplaybook.co


This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK.

You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.

May 25, 2020

In this episode we talk to Gavin Finn, President & CEO at Kaon Interactive.

If you like this episode, you'll probably also love:

How to Share a Complex Story in a Visually Compelling Way with Gavin Finn


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Tired of just hearing our voices?

Now you can watch every episode of B2B Growth on YouTube.

May 24, 2020

In this episode of the #BehindTheCurtain Series, James & Logan break down 14 specific strategies we're implementing to grow podcast audiences.

If you like this episode, you'll probably also love...

How to Grow a Podcast Audience in 14 Steps


Want to get your copy of James' book, Content-Based Networking?

It's available on Amazon now: http://bit.ly/content-basednetworking

If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

May 23, 2020

In this episode we talk to Jim Rudden, EVP and Chief Marketing Officer at Upland Software.

If you like this episode, you'll probably also love:

How to Manage Content Operations Chaos with Toby Murdock and Zoë Randolph

How Marketing Lives In Other Departments (And What To Do About It) with Amrita Gurney


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Tired of just hearing our voices?

Now you can watch every episode of B2B Growth on YouTube.

May 22, 2020

In this episode of the Human 2 Human Segment - #H2H, Carlos Hidalgo talks with Meagen Eisenberg, CMO of TripActions on connecting with your customers in a crisis. She details how she mobilized her team and created a #PassThePlane campaign that connected their brand with their customers who of course, are human.

May 21, 2020

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with David Meerman Scott, author of Fanocracy, about creating fans from customers and customers from fans through human connection.


Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play

Google Podcasts

May 20, 2020

In this episode of the Category Creation series, we talk to Kevin Maney and Mike Damphousse of Category Design Advisors.

A time of crisis might seem like it's time to hunker down. But category design thinking can open up opportunities that can help you survive or even thrive. Kevin and Mike will explain how.

May 19, 2020

In this episode we talk to Andy Didorosi, Head of Marketing at Basecamp.

If you like this episode, you'll probably also love:

10 Ways to Help Your CEO Become a Thought Leader(in Less Than 6 Months)

Singal vs Noise

Descript


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

May 18, 2020

Have you seen that people are now doing weddings on Zoom?

That’s just unfair. The pandemic was the perfect excuse — now it’s a trap.

Turns out, you can’t rely on the end of the world to get out of things you don’t want to do — even your sales calls.

Yes, today we’re talking about call reluctance. It was always an issue, but now everybody thinks they have an excuse. Well, you don’t.

But don’t worry, we invited Amy Quick, Business Development Executive at IntelliMagic, onto today’s show to share some tips on how you can get over call reluctance like a pro. 

We covered:

  • How to overcome call reluctance
  • Lessons salespeople can learn from customer service
  • Why your expensive English degree might finally pay off in sales

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

May 18, 2020

In this episode we talk to Stephen King, President & CEO at GrowthForce.

If you like this episode, you'll probably also love:

The 4 Moments You Must Win to Retain B2B Customers with Tim Riesterer


Directive drives search marketing results for software companies around the world, but you'll feel like their only client.

Get a custom proposal at directiveconsulting.com


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

May 17, 2020

Do you hate subscribing to more shows than you need to?

Us too.

That's why we're merging The B2B Sales Show into the #Sales series on B2B Growth.

If you've been loving the B2B Sales Show & want to continue getting practical content from B2B sales practitioners, make sure you subscribe to B2B Growth & look for #Sales in the headlines for episodes that speak directly to the sales side of the house.


You can easily find B2B Growth in all major podcast players here:

Apple Podcasts

Google Podcasts

Google Play

Spotify

Stitcher


If you have any ideas about topics, guests or any other way we can create great content for you, please reach out to Logan:

On LinkedIn

Email: logan@sweetfishmedia.com

Text: 719.657.7119


Thank you so much for listening!

May 17, 2020

In this episode of the #BehindTheCurtain Series, Logan talks with our COO, Bill Reed, about the fulcrum of decision-making: why you should push decisions down to the people closest to the customer (or the problem you're trying to solve).


Want to get your copy of James' book, Content-Based Networking?

It's available on Amazon now: http://bit.ly/content-basednetworking

If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

May 16, 2020

In this episode we talk to Sam Newey, Head of Revenue & Growth at MarketStar.


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

May 15, 2020

It’s true: IT pros usually aren’t famous for their sales and marketing skills.

But that shouldn’t stop tech experts from building their own business when they see the opportunity to do so.

It certainly didn’t stop the founder of Integrated Technology Systems NYCMichael Coopersmith. In this episode of B2B Tech Talk, guest host James Carbary of Sweet Fish Media catches up with Michael to talk business at Ingram Micro’s ONE event.

The two discuss:

  • How Michael went from IT pioneer to owner of a multi-million-dollar company
  • Michael’s approach to keeping data secure for SMBs
  • How being an Ingram Micro partner has helped Michael’s business succeed

Follow us on Twitter @IngramTechSol #B2BTechTalk

Sponsored by Cisco and Ingram Micro Financial Solutions


Listen to this episode and more like it by subscribing to B2B Tech Talk on SpotifyApple Podcasts, or Stitcher. Or, tune in on our website.

May 15, 2020

In this episode we talk to Tim Riesterer, Chief Strategy Officer at Corporate Visions and Author of The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers.

If you like this episode, you'll probably also love:

4 Strategies to Become a Master Negotiator in B2B Sales(Part1) w/ Chris Voss

And

Why Deal Killers Are More Important Than Deal Makers in B2B Sales (Part 2) w/ Chris Voss

Also, check out this episode on The B2B Sales Show:

Does Transparency Sell Better Than Perfection? w/ Todd Caponi


Are you able to easily track & analyze the reach of your organic LinkedIn content?

If not, you may want to check out a tool we've been using here at Sweet Fish:

SHIELD

Use the promo code B2BGROWTH for a 25% Discount


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

May 14, 2020

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with James Carbary, author of Content-Based Networking, about instantly connecting with anyone you want to know through content collaboration.

Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play

Google Podcasts


Directive drives search marketing results for software companies around the world, but you'll feel like their only client.

Get a custom proposal at directiveconsulting.com

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