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B2B Growth: Your Daily B2B Marketing Podcast

A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.
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Now displaying: June, 2020
Jun 30, 2020

Hope is dumb. 

Sure, we talk a lot as humans about hope.

We hope things will work out. We hope we’ll get that promotion. We hope that our team will win.

We hope we’ll land that prospect. 

But as Kevin Dorsey likes to say, “Hope has killed more dreams than it has ever created.” 

In this episode, Co-Host Patrick Downs interviews Kevin Dorsey, VP of Inside Sales at PatientPop to find out why hope is hurting your team far more than it could ever help them.

Kevin covered:

  • The danger of placing too much of your strategy in hope
  • Why you need to stop focusing on selling the future
  • How to unsell a prospect’s current solution

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Jun 30, 2020

In this episode we talk to Maya Grossman, Strategic Product Marketing Advisor for companies like Google, BetterHelp, and Zest.


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Jun 29, 2020

In this episode we talk to Gary Arnold, Marketing Manager at Executech.

If you like this episode, you'll probably also love:

Our New SEO Strategy: Google Alphabet Soup with James Carbary and Logan Lyles

PR & SEO Tactics that Generated 40 Million Page Views with Dmitry Dragilev

How to Plan Episode Topics Your Audience Wants to Hear

They Ask, You Answer by Marcus Sheridan


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Jun 28, 2020

In this episode of the #BehindTheCurtain Series, Kelsey speaks with Bill Reed, Chief Operating Officer of Sweet Fish Media about how at Sweet Fish we’ve experienced a lot of growth in a relatively short amount of time, which is both exciting and terrifying. Its kind of like the ultimate thrill ride, and we’re thankful for the early success we’ve had as a young, emerging business.


If you like this episode, you'll probably also love:

How We Crafted Our Mission & Vision Statements

Why Every CEO Needs a Coach


Sweet Fish is hiring! Click here to learn more.


Want to get your copy of James' book, Content-Based Networking?

It's available on Amazon now: http://bit.ly/content-basednetworking

If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

Jun 27, 2020

In this episode of the 5 Things Series we talk to Matt Davis, Director of Brand Marketing at Adaptive Medical Partners.

Matt shares the 5 Things he can't live without:

1) Music

2) Airpods

3) Slack

4) LinkedIn

5) StoryBrand framework

If you like this episode, you'll probably also love...

...this past episode:

The Power of Data Visualization for Your Sales Team


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

Jun 26, 2020

In this 13th episode of the #Agency Series, we hear from Drew McLellan, Founder at Agency Management Institute.

He talks about:

  • How agencies are handling the shift from WFH to back to the office
  • What safety measures are agencies taking
  • How owners are handling employees who are reluctant to return to the office
Jun 26, 2020

In this 14th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.

Jun 26, 2020

In this episode we talk to Brandon Redlinger, Director of Growth at Engagio.


Directive drives search marketing results for software companies around the world, but you'll feel like their only client.

Get a custom proposal at directiveconsulting.com


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Tired of just hearing our voices?

Now you can watch every episode of B2B Growth on YouTube.

Jun 25, 2020

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business shares the science behind video and the new video metric that matters most.

Subscribe to hear more CX conversations on Ethan's podcast, The Customer Experience Podcast, by using the following links to subscribe in your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play

Google Podcasts

Jun 25, 2020

In this episode we talk to Josh Steimle, Founder & CEO of Influencer Inc..


Are you able to easily track & analyze the reach of your organic LinkedIn content?

If not, you may want to check out a tool we've been using here at Sweet Fish:

SHIELD

Use the promo code B2BGROWTH for a 25% Discount


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Tired of just hearing our voices?

Now you can watch every episode of B2B Growth on YouTube.

Jun 24, 2020

We may be looking at time as “before COVID” and “after COVID,” but StartUp Health’s unique 8-point scorecard for digital health founders has held strong all throughout.

As a co-founder and President of Startup Health, Unity Stoakes describes the rationale behind the 8 criteria necessary for entrepreneurs to meet.

Plus, Unity and John discuss:

  • The effect a startup’s network has on their success
  • How startups should consider pitching to investors post-pandemic
  • The biggest challenges for startups pre and post-pandemic

This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth. 

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Jun 24, 2020

In this episode we talk to Ian Luck, VP of Global Marketing at CustomerGauge.


Directive drives search marketing results for software companies around the world, but you'll feel like their only client.

Get a custom proposal at directiveconsulting.com


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Tired of just hearing our voices?

Now you can watch every episode of B2B Growth on YouTube.

Jun 23, 2020

LinkedIn content still sucks. 

That’s a good thing. You can use that — the bar is still low and the noise isn’t yet deafening.

And the best way to take advantage of this? 

Be funny.

In this episode, Co-Host Patrick Downs interviews James Carbary, Founder of Sweet Fish Media and Author of Content-Based Networking to find out why LinkedIn has a giant content-shaped hole…

And you can fill that hole with comedy. 

(Note: This also works for parental-affection-shaped holes, but that’s beyond the scope of this episode.)

James covered:

  • Why LinkedIn’s dearth of content is good news for you
  • Why those who can’t teach need to be funny
  • Why brands need to stop chasing influencers and create their own content-following

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Jun 23, 2020

In this episode we talk to Randy Wootton, Chief Strategy Officer at Seismic.

If you like this episode, you'll probably also love:

How to Shift to Product-Led Growth (& Why It’s Needed) with Joe Chernov

You may also love this book recommendation from Randy:

The One to One Future


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Tired of just hearing our voices?

Now you can watch every episode of B2B Growth on YouTube.

Jun 22, 2020

Are you a know-it-all or a learn-it-all? If you chose the latter, you’ll appreciate the top 5 marketing books David Cancel — Founder and CEO of Drift — can’t stop rereading.

In this #CEO episode, David talks about his favorite books along with 4 reading systems he urges entrepreneurs to use. Plus, he goes over:

  • His advice to new CEOs in the current economy
  • Why it’s a Drift company value to always be learning
  • How to learn from other’s painful experiences

Books & resources mentioned:


If you have a question, join the discussion on Instagram @ceoplaybook.co


This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK.

You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.

Jun 22, 2020

In this featured episode, Sharon Toerek chats with David Searns, CEO of Haley Marketing.

Use the following links to subscribe in your favorite podcast player:

Apple Podcasts

Spotify

Google Podcasts


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Jun 21, 2020

In this episode, James and Dan talk about specific frameworks that companies can use to name their show.

If you like this episode, you'll probably also love:

Strategies to Grow Your Podcast Audience w/ Dan Misener

How to Design a Podcast “Logo” (Cover Art) w/ Kelsie Montgomery


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Tired of just hearing our voices?

Now you can watch every episode of B2B Growth on YouTube.

Jun 20, 2020

Have you ever finished developing a product and thought “I wish that took a year or two longer?”

You haven’t? 

Of course not. We want to do things quickly and correctly to get ahead of our competitors. 

But if you’re not retaining your top talent, you’re effectively saying you are comfortable getting your product out a few years later than it could be. 

In this episode, I’ll explain why and also go over 6 ways you can retain your high-potential employees: 

  • Invest in your talent’s personal and leadership growth
  • Connect their personal values and purpose with your company’s
  • Give them the opportunity to lead. 
  • Provide your high-potential employees with meaningful mentorship
  • Leverage the power of collective leadership development

To listen to this episode and many more like it, subscribe to Crafting Culture on Apple Podcasts, Spotify, or follow along on our website.

Jun 19, 2020

The only thing that remote teams can't live without is trust.

If you’re not willing to trust your people, don’t even bother trying to go remote. It will never work: I promise you.

In this episode, we talk about what trust does and doesn’t mean, as well as a specific example of what happens when you don’t extend trust to your team.

Jun 19, 2020

In this episode we talk to Joe Chernov, Chief Marketing Officer at Pendo.io.

If you like this episode, you'll probably also love:

Sales, Marketing, and the Unsung Heroes of Today’s Growing Companies with Joe Chernov

The 4 Moments You Must Win to Retain B2B Customers with Tim Riesterer


Directive drives search marketing results for software companies around the world, but you'll feel like their only client.

Get a custom proposal at directiveconsulting.com


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Tired of just hearing our voices?

Now you can watch every episode of B2B Growth on YouTube.

Jun 18, 2020

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Shep Hyken, Chief Amazement Officer at Shepard Presentations, about being amazing simply by being slightly better than average most of the time.

Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play

Google Podcasts

Jun 17, 2020

In this episode of the Category Creation series, we talk to Conor McCluskey, co-founder and CEO of BombBomb.

Conor discusses how to approach your CEO if you think category design is a strategy your company needs to explore.

Jun 17, 2020

In this episode we talk to Gaetano DiNardi, Director of Demand Generation at Nextiva.

You can connect with Gaetano DiNardi on Twitter

You can subscribe to his new podcast #NewPodcast: Musicians in Tech


Directive drives search marketing results for software companies around the world, but you'll feel like their only client.

Get a custom proposal at directiveconsulting.com


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Tired of just hearing our voices?

Now you can watch every episode of B2B Growth on YouTube.

Jun 16, 2020

In this episode we talk to Anthony Blatner, Advertising Director at Modern Media.

If you like this episode, you'll probably also love:

The 3 Keys to Success with LinkedIn Ads with AJ Wilcox

5 Ways to Generate More B2B Leads on LinkedIn with Harry Whelchel

How LinkedIn Supports B2B Enterprise Tech Solutions with Jason Carriere


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Tired of just hearing our voices?

Now you can watch every episode of B2B Growth on YouTube.

Jun 16, 2020

The world is a strange place right now.

But regardless of the uncertainty that we’re facing, for most people, the show must go on. Work must get done - invoices sent out and books closed.

As a finance professional, have you ever wished that you could just spend time listening to other CFOs, and learning what’s working for them?

Or even better, what’s NOT working for them? So that you don’t make the same mistakes?

Well you’re in luck.

Because the CFO Weekly podcast is just that.

CFO Weekly is brought to you by Personiv.

In this episode of the #NewPodcast series, we share a part of the episode -

Why You Should Listen to CFO Weekly with Megan Weis, VP and General Manager, FAO Services at Personiv.

Megan shares why she started this podcast and what listeners can expect.

Check out the new show in your favorite podcast player:

Apple Podcasts

Spotify

Stitcher

Google

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