Wonderful podcast episode! Laura provided detailed actions leading “CMO” perform. Remarkably, the level of successful marketing as carefully measured by Vision Edge has not varied over the last decade!!! I think this could be a series in and of itself! Why are 80% mired in mediocrity? What does it take to improve one of the five things? How educated are the stakeholders and how can that improve?
Great start, I want more!!!!
two and a half years ago
This is my new go-to listen for long commutes. Laura provided terrific insights to help B2B marketers up their game.