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B2B Growth: Your Daily B2B Marketing Podcast

A daily podcast for B2B marketers. 3.5 million downloads and over 1,600 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.
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Jun 18, 2016

If there is brand equity in the B2C marketplace, is there such a thing as sales equity in the B2B world?

In the B2B marketplace the value to the individual you’re selling to is paramount. At the end of the day, you’re not selling to a company, you’re selling to a person.

In this episode Tom Cates, Founder and Chief Storyteller at Sales Equity, breaks down how to build trusted relationships with your B2B customers and how to avoid the F-word in business.

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