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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Jun 29, 2016

Think of account-based intelligence as the delivery agent of information needed to drive pipeline growth.

Centering marketing and sales teams around accounts will improve the quality of leads generated and create new opportunities with your existing leads. It’s a win from all angles.

In this episode Matt Benati, Co-Founder and CEO of LeadGnome, breaks down three ways account-based intelligence drives B2B growth.

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