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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Jul 1, 2016

Salespeople generally enjoy the motivation that gamification brings.

However, your organization shouldn’t have the “If you’re not first, you’re last” mentality.

Gamification 2.0 gives way to incentivizing behaviors that align with corporate goals over competition between employees.

In this episode Gal Rimon, Founder and CEO of Gameffective, shares ways to use sales gamification to improve sales performance and align your employees with corporate goals.

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