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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Jul 4, 2016

Nobody likes talking to a robot, but with the wrong sales script, that’s exactly how your cold calls will feel to your prospects.

To avoid this (and the inevitable dial tone) you need a sales script that invites the prospect into conversation by asking the right questions and gets them to do most of the talking for you.

We’ll also tell you the 6-part framework of the ideal sales script that will help keep rejections to a minimum.

In this episode, Clay Clark, Founder and COO at Thrive15, explains how to create the best sales script for the perfect sales call.

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