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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Aug 6, 2016

Optimizing the creative elements of advertisements often gets overlooked. But what if we told you there were three simple changes you could make to your Google Ads that would increase clickthrough rate by 96%?

Those data tips along with other helpful information on creative optimization is discussed in this episode with Jason Puckett, Founder and CEO of AdBasis.

Jason explains creative optimization, how to test the creative elements of your ads, and statistics of what happens when you make small changes to your Google Ads.

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