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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Aug 13, 2016

Being intimately connected with your product and sales process is a necessity, and CEOs are not excused from this truth.

In fact, being fully integrated in the product will reap big rewards.

In this episode, Darren Guccione, CEO and Co-Founder at Keeper Security, shares his experience building Keeper Security as CEO and his role in the sales process throughout.

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