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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Sep 8, 2016

Wouldn’t it be great if there was a map to keep your business on track?

Actually, there is. Key Performance Indicators (KPIs) are the road signs to your business map. They are the numbers that show you where you’re likely headed, and whether or not that’s the right path.

However, sometimes you don’t have all of the KPIs you need to give you a complete picture. So how do you fill in the holes in your map?

In this episode, Willie Mullen, VP of Sales at Smokeball, explains his process for creating new KPIs to make sure the team keeps heading in the right direction.

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