B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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B2B Growth: A Daily Podcast for B2B Marketing Leaders



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Now displaying: 2016
Apr 18, 2016

You’ve heard of account-based marketing. And a new buzzword is account-based sales development.

But Craig Rosenberg, Co-Founder and Chief Analyst at TOPO, says these aren’t enough—businesses should move toward account-based everything.

The idea is to target a set of accounts, then organize your entire revenue chain, from marketing to demand gen to sales development to sales to upsell to product, in order to capture that particular set of accounts.

In this episode, you’ll learn how.

Apr 15, 2016

Over 70% of the world’s goods and services are sold through a channel, through some kind of third-party distributor.

As we’re changing and evolving our sales/marketing strategies in direct sales, we also need to think about them in indirect—how we can support those partners who are face to face with our customers.

In this episode, the guys talk with Jen Spencer, Director of Sales & Marketing at AllBound. If you’re not already sold on using resellers to grow your business, you will be after listening to her.

Apr 14, 2016

Why should your business consider international growth?

Maybe the better question is, why not? The world is as connected as it’s ever been, and entrepreneurs and businesses have an opportunity to improve lives all across it.

If you’re interested in international growth, check out this advice from Tom Verghese, Founder of Cultural Synergies, a man who helps businesses expand across national borders for a living.

Apr 13, 2016

You know a bad churn rate can hinder your growth, but it’s just so easy to set the issue aside.

When you look at ways to optimize churn rate, it transforms the entire customer experience—and that’s not something to take lightly.

In this episode Matt Goldman, CEO of Churn Buster, shares some valuable advice about how to recover from mistakes, whether voluntary or involuntary, and keep from losing your customers.

Apr 12, 2016

Social media is vastly misunderstood in the business world, especially in the B2B space.

Most people see it as a place for marketing and self-promotion, when in reality it should be a place for engagement and relationship building.

In this episode Kyra Reed, co-founder of Made To Order Agency, breaks down the top 10 relationships you should be engaging on social media and how they can benefit your company.  

Apr 11, 2016

Webinars can be a win-win for both the host and the audience. The audience gains valuable knowledge and the host gets the chance to pitch their product.

Some would consider preparing, producing, and promoting these mutually valuable webinars is somewhat of an art form.

In this episode, Tim Paige, Conversion Educator at LeadPages, shares his proven tips and tricks from producing over 400 webinars.

Apr 8, 2016

There are producers of products and there are the end users of those products. Then, there are middlemen in between, or “channel partners.”

They’re incredibly valuable in the world of marketing and sales, but you have to know the ins and outs of marketing to and through channel partners to get the most out of that relationship.

Russ Graf, VP of Sales at NetStock, has a lot of experience in channel partner businesses, so he knows how to seamlessly fit a product or service into their world. Check out his advice to learn how to involve channel partners in your growth strategy.

Apr 7, 2016

If you’re in B2B sales, and you’re not reading the Hubspot Sales Blog on a regular basis...then start today.

In this episode we talk to Emma Brudner, the Section Editor of the Hubspot Sales Blog. Since Emma took over the sales blog about 18 months ago, traffic has grown over 1,500%. So she has her finger on the pulse of content that sales professionals are hungry to consume.

During this interview, we chat with Emma about sales interview questions, subject lines, and a terrible prospecting email.

Apr 6, 2016

Bad habits can get your sales team into a mess, but good habits can make them more productive with far less effort.

Mark Birch, Founder of the Enterprise Sales Meetup, has five disciplines that help him organize his sales efforts and ensure that his energy isn’t wasted anywhere. If you follow his lead, it’ll help you crush B2B sales. 

Apr 5, 2016

Cold calling isn’t dead.

That might come as a shock, but having the right mindset and approaching it as a discipline to practice rather than a pass/fail task changes the game.

In Episode 31, Matthew Pell, Founder of Seacliff Sales Accelerator, shares the surprising success of cold calling and his proven systematic consulting process.

Apr 4, 2016

Sales has become so impersonal that people are automatically filtering messages into their mental graveyard.

A drastic shift needs to happen if salespeople are going to connect with their potential customers.

In Episode 30, Aaron Frazin, Founder of Charlie App, shares with us why salespeople need to slow down and how they can personalize their sales process.

Apr 1, 2016

Managing a sales team takes a lot of grit.

Dealing with strong personality types, gender differences, and customer egos can be a daily feat or failure. Having a people-focused mentality will help better steer any salesperson or manager through their workday.

In this episode, we got to chat with Richard Harris, Founder of The Harris Consulting Company, about three insightful ways to be more people-focused in sales.

Mar 31, 2016

Trust is the cornerstone to growing a successful company.

Establishing that trust can be difficult journey, especially in a new industry.

In this episode, we talk with Lisa Buffo, Chief Marketing Officer at Tradiv, about 3 proven methods they’ve used to grow trust in the up-and-coming cannabis industry.

Mar 30, 2016

Bill Cates says that referrals are worthless.

It’s a statement meant to shock, for sure, but there’s truth to it: unless you actually get introduced to those new prospects, what good are referrals?

Bill is the president of Referral Coach International, and gave us some great perspective on how to actually land introductions—and how to build a culture around landing them.

(Bill mentioned this resource in the show: LinkedIn Referral Optimizer.)

Mar 29, 2016

Business owners in the SaaS space know they need to implement social selling into their sales strategy. But it’s really tough to measure its ROI.

So Gabe Villamizar, Social Selling Director at HireVue, came up with a 6-step process that he shares with us in this episode. You’ll hear how to create a winning social selling process and measure how successful it is.


Mar 28, 2016

When your SDRs are winning, the whole organization wins.

Yet, SDRs aren’t always put in positions to succeed—not enough work has been done on the front-end to help them crank up their success rate.

In this episode Sheldon Lewis, VP of Business Development for PayLease, shares 4 ways to ripen your prospect lists—so all your SDRs have to do is pick the names off and take a bite.

Mar 25, 2016

If you’ve sold in the B2B space for any amount of time, you know that there’s a moment when you realize the prospect is sold—even before they’ve ordered anything.

Sales acceleration specialist Andy Paul calls that moment “winning the sale.” When you win the sale, you’re in the driver’s seat for that prospect’s business.

Our interview with Andy is devoted to how you win the sale. And the man knows what he’s talking about.

Mar 23, 2016

When you're recruiting sales development reps, if you only emphasize quantity, your lead quality suffers.

Instead, you want SDRs who are intelligent and passionate about your industry.

Listen in as Sahil Mansuri, Vice President at SalesPredict, shares exactly how to go about hiring the perfect SDRs for your business.

Mar 21, 2016

The old “bag ‘em and tag ‘em” approach to sales just doesn’t work anymore.

Today, customers are doing their own research, and if they want to speak to a sales rep, they will do so under their own influence.

In this episode, James and Jonny speak with Jon Ferrara, Founder of Nimble. Jon has a clear formula for being a trusted advisor in today’s business landscape—one that can work for your team, too.

Mar 18, 2016 started selling in November of 2014. This month, they’re very close to signing their 2,000th account.

Now that’s phenomenal growth.

Mark Kosoglow is Outreach’s VP of Sales. He believes that you can achieve the same growth if you’re using the right sales stack.

Mar 16, 2016

Lonnie Sciambi, “The Entrepreneur’s Yoda.”

Before you ever touch a phone, learn everything you can about your prospect.

That way, you’ll be able to offer a personalized message and show that you’ve taken the time to get to know them.

In today’s episode, Lonnie Sciambi (a.k.a. “The Entrepreneur’s Yoda”) maps out how to structure a sales call and maximize the effect of every word you speak.

Mar 14, 2016

“Account-based marketing” is a new term that’s been practiced for a long time.

It means defining your ideal customer (including current customers), then targeting your messaging around that ideal.

In this episode Mike Donnelly, Founder of Seventh Sense, will tell you how to dissect the customers you’ve already won, align your content and messaging, and choose the right channels to find prospects online.

Mar 11, 2016

When you face difficult sales challenges, what do you do?

Try harder? Work longer? How about, instead, assembling a cross-purpose team and attacking the problem together?

That’s the idea behind “Dealstorming,” a concept from our guest in this episode: Tim Sanders: former Chief Solutions Officer at Yahoo, New York Times bestselling author, and founder of Deeper Media.

Mar 8, 2016

Marketing and sales usually operate independently, but they share the same basic goals.

When the two are philosophically aligned, the sales cycle is positive for both sides.

Today’s guest is Karim Hafez, Director of Enterprise Sales for Double Dutch. This is his advice on how to combine the powers of sales and marketing to grow your client base.

Mar 4, 2016

Building a 60-person sales team in only three years is impressive.

Yet, that’s exactly what Ben Bear, CEO of and formerly VP of Sales at Vungle, was able to do.

In this episode, Ben shares three ways his sales team was able to establish themselves as trusted industry experts in gaming and app advertising.

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