In this episode we talk to Lauren Decker, Director of Product & Customer Marketing at G2 Crowd.
Lauren shares 3 distinct ways to incorporate the voice of the customer into all of your marketing initiatives:
Tip #1: Know who your customers are. Build out personas if you don’t already have them.
Tip #2: Embrace the good, the bad, and the ugly. When it comes to leveraging the voice of your customer, it’s a mentality not a marketing tactic. This means truly listening to what your product and brand are doing well and really digging into what could be better.
Tip #3: Create a culture where customers are heroes. Once you’ve developed a voice of the customer program, it should be incorporated throughout the organization - not just your marketing or product development teams.
Check out the full playbook shared in this episode here:
In this episode we talk to Tracy Strauss, VP of Marketing at Cylance.
1) The specific cadence he uses to nurture the relationship with each of his podcast guests.
2) How he incorporates elements of his sales process into his podcast interviews.
3) The impact that the content created from the show has had on their business.
In this episode we talk to Kati Ryan, Founder & CEO of A Positive Adventure.
In this episode we talk to Tracy Yelencsics, Vice President Global Marketing at Conduent.
In this episode we talk to Heather Hurst, Senior Director of Communications at Workfront.
Check out the 2018 State of Work Report mentioned in this episode:
The optimal number of goals you should aim to set annual
How to balance setting both habits & achievement goals
How often to review your goals
A resource James has started using after reading the book: Full Focus Planner
In this episode we talk to Daniel Faggella, CEO & Founder at Emerj.
Check out the articles Dan mentions in today's episode here:
Connect with Dan on Twitter: @danfaggella
In this episode we talk to Reid Rasmussen, Co-Founder & CEO of freshbenies.
1) How he's incorporating content collaboration into his regular travel schedule.
2) Why he prefers to do all of his interviews in person.
3) The guest research he does before every interview.
4) The incredibly thoughtful gifts that he customizes for each of his guests.
5) Why he creates video content from each interview branded with his guest's logo.
In this episode we talk to Max Altschuler, VP of Marketing at Outreach.
In this episode we talk to Tom Williams, CEO of DealPoint.
Deals that will never close come at a huge opportunity cost to B2B sales teams.
Tom shares how proactive, ongoing disqualification leads to more successful sales teams.
He breaks down how to disqualify bad deals at every stage in your sales cycles, metrics to implement & how to operationalize the process of disqualification in a way that your sales reps will actually use.
In this episode we talk to Peter Ross, VP of Marketing at Actifio.
We all know that customers' stories help build trust and show value, but marketers often fail at using the customer stories to the fullest degree.
Peter shares 4 steps to make your customer marketing more effective, by actually taking the spotlight off your brand--and shining it on your customers.
Check out the trailer for the video series Michael mentions in this episode: here
In this episode we talk to Jay Acunzo, Founder of Unthinkable Media, Keynote Speaker, Author of the new book Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work, as well as the host of the podcast Unthinkable.
Jay shares 3 psychological barriers that keep us from doing our best work:
The Foraging Choice
In this episode we talk to Barney Waters, President of K-Swiss.
Barney shares the story of K-Swiss' repositioning and the role that GaryVee played in that process. He also shares the biggest challenge of repositioning a brand and how he overcame that challenge.
1) How he leverages his company's podcast to unstick sales opportunities that have stalled.
2) How he repurposes a 60-90 second clip of audio from each episode into a cartoon video (that guests LOVE to share!).
3) How he uses Alyce.com to send personalized gifts to each guest that he features on the podcast.
In this episode we talk to Dan Murdoch, Head Of Global Marketing at Harri.
Dan breaks down a formula called The Harmony Alogrithm, a weighted average of perfectly balanced leading indicators to allow sales & marketing teams to engage with the right person, at the right company, at the right time to optimize outbound and inbound efforts.
He shares the 3 elements that should be used instead of traditional, one-dimensional lead scoring & how to weight them in a new lead scoring model:
Check out Dan's blog post on the topic for even more details:
In this episode in the #categorycreation series, John interviews Stu Heinecke, who's known as a Wall Street Journal cartoonist, a Hall of Fame-nominated marketer, and the best-selling author of "How To Get A Meeting with Anyone".
1) What Contact Marketing is
2) How Stu gave Contact Marketing its name
3) Why naming a category has helped Stu evangelize this practice and be seen as its leader
4) Advice for anyone seeking to name a category themselves
In this episode, James & Logan share a fun story about how we took our company values off of a blog post on our website (pretty much the only place they'd been living) & put them into action with a Values Nomination process among the Sweet Fish team.
Great quote from a team member when nominating one of our Account Managers, Isabelle Marsh (November's Values Champion!):
"I have always worked remotely but have never felt this level of connection with a remote team so early on."
In this episode we talk to Jeff Kupietzky, CEO of PowerInbox.