Info

B2B Growth

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
RSS Feed
B2B Growth
2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: 2018
Dec 17, 2018

In this episode we talk to Lauren Decker, Director of Product & Customer Marketing at G2 Crowd.

Lauren shares 3 distinct ways to incorporate the voice of the customer into all of your marketing initiatives:

Tip #1: Know who your customers are. Build out personas if you don’t already have them.

Tip #2: Embrace the good, the bad, and the ugly. When it comes to leveraging the voice of your customer, it’s a mentality not a marketing tactic. This means truly listening to what your product and brand are doing well and really digging into what could be better.

Tip #3: Create a culture where customers are heroes. Once you’ve developed a voice of the customer program, it should be incorporated throughout the organization - not just your marketing or product development teams.

Click here to connect with this guest on LinkedIn.

Dec 12, 2018

In this episode we hear from Chad Sanderson, Managing Partner at Value Selling Associates.

Chad shares:

1) The specific cadence he uses to nurture the relationship with each of his podcast guests.

2) How he incorporates elements of his sales process into his podcast interviews.

3) The impact that the content created from the show has had on their business.

Dec 11, 2018

In this episode we talk to Tracy Yelencsics, Vice President Global Marketing at Conduent.

Click here to connect with this guest on LinkedIn.

Dec 10, 2018

In this episode we talk to Heather Hurst, Senior Director of Communications at Workfront.

Check out the 2018 State of Work Report mentioned in this episode:

https://www.workfront.com/blog/state-of-work-2018

Click here to connect with this guest on LinkedIn.

Dec 8, 2018

In this episode, James & Logan share 4 specific takeaways from Your Best Year Every by Michael Hyatt.

James shares:

  1. The optimal number of goals you should aim to set annual

  2. How to balance setting both habits & achievement goals

  3. How often to review your goals

  4. A resource James has started using after reading the book: Full Focus Planner

Dec 5, 2018

In this episode we hear from Chad Sanschagrin, CEO of Cannonball Moments.

Chad shares:

1) How he's incorporating content collaboration into his regular travel schedule.

2) Why he prefers to do all of his interviews in person.

3) The guest research he does before every interview.

4) The incredibly thoughtful gifts that he customizes for each of his guests.

5) Why he creates video content from each interview branded with his guest's logo.

Dec 4, 2018

In this episode we talk to Tom Williams, CEO of DealPoint.

Deals that will never close come at a huge opportunity cost to B2B sales teams.
Tom shares how proactive, ongoing disqualification leads to more successful sales teams.

He breaks down how to disqualify bad deals at every stage in your sales cycles, metrics to implement & how to operationalize the process of disqualification in a way that your sales reps will actually use.

Click here to connect with this guest on LinkedIn.

Dec 3, 2018

In this episode we talk to Peter Ross, VP of Marketing at Actifio.

We all know that customers' stories help build trust and show value, but marketers often fail at using the customer stories to the fullest degree.

Peter shares 4 steps to make your customer marketing more effective, by actually taking the spotlight off your brand--and shining it on your customers.

  1. Identify your best advocates
  2. Provide a variety of opportunities to activate your customers. Identify the best way for them to share their experience. Hint: It's not always a case study.
  3. Make your best advocates part of your inner circle. They call it giving an "Actifio Hug" to their customers on Peter's team.
  4. Encourage referrals for new customers and new advocates to keep your pipeline growing

Click here to connect with this guest on LinkedIn.

Dec 1, 2018

In this episode, James & Logan share how to create functional experts on your team & the benefits that creates for both the growth of the business & the careers of your team members.

Nov 30, 2018

In this episode we talk to Michael Haynes, B2B Customer Strategy Specialist at 2Excell Consulting & Author of Listen Innovate Grow.

Check out the trailer for the video series Michael mentions in this episode: here

Click here to connect with this guest on LinkedIn.

Nov 29, 2018

In this episode we talk to Jay Acunzo, Founder of Unthinkable Media, Keynote Speaker, Author of the new book Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work, as well as the host of the podcast Unthinkable.

Jay shares 3 psychological barriers that keep us from doing our best work:

  1. Pike Syndrome

  2. The Foraging Choice

  3. Cultural Fluency

Click here to connect with this guest on LinkedIn.

Nov 28, 2018

In this episode we talk to Barney Waters, President of K-Swiss.

Barney shares the story of K-Swiss' repositioning and the role that GaryVee played in that process. He also shares the biggest challenge of repositioning a brand and how he overcame that challenge.

Click here to connect with this guest on LinkedIn.

Nov 28, 2018

In this episode we hear from Eric Olsen, AVP of Marketing at Helix Education.

Eric shares:

1) How he leverages his company's podcast to unstick sales opportunities that have stalled.

2) How he repurposes a 60-90 second clip of audio from each episode into a cartoon video (that guests LOVE to share!).

3) How he uses Alyce.com to send personalized gifts to each guest that he features on the podcast.

Nov 27, 2018

In this episode we talk to Dan Murdoch, Head Of Global Marketing at Harri.

Dan breaks down a formula called The Harmony Alogrithm, a weighted average of perfectly balanced leading indicators to allow sales & marketing teams to engage with the right person, at the right company, at the right time to optimize outbound and inbound efforts.

He shares the 3 elements that should be used instead of traditional, one-dimensional lead scoring & how to weight them in a new lead scoring model:

  1. Brand Engagement
  2. Account Fit
  3. Contactability

Check out Dan's blog post on the topic for even more details:

https://dan-murdoch.com/2017/04/13/the-harmony-algorithm-solving-for-the-next-best-lead/

Click here to connect with this guest on LinkedIn.

Nov 27, 2018

In this episode in the #categorycreation series, John interviews Stu Heinecke, who's known as a Wall Street Journal cartoonist, a Hall of Fame-nominated marketer, and the best-selling author of "How To Get A Meeting with Anyone".

Stu shares:

1) What Contact Marketing is

2) How Stu gave Contact Marketing its name

3) Why naming a category has helped Stu evangelize this practice and be seen as its leader

4) Advice for anyone seeking to name a category themselves

Nov 24, 2018

In this episode, James & Logan share a fun story about how we took our company values off of a blog post on our website (pretty much the only place they'd been living) & put them into action with a Values Nomination process among the Sweet Fish team.

Great quote from a team member when nominating one of our Account Managers, Isabelle Marsh (November's Values Champion!):

"I have always worked remotely but have never felt this level of connection with a remote team so early on."

1 2 3 4 5 6 7 Next » 13