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B2B Growth

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Now displaying: 2019
Oct 16, 2019

In this episode we talk to Brennan Mason, Chief Marketing Officer at Bridge Connector.


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Oct 16, 2019

In this episode, Sweet Fish Media’s Director of Partnerships, Logan Lyles, discusses why audio content - namely, podcasting - is more relevant than ever.

Logan shares his thoughts on Spotify’s $340M acquisition and podcast fatigue.

He also covers:

i. Why there’s still massive opportunity in the podcast space.

ii. More stats on podcast consumption.

iii. How to leverage your B2B podcast.


Resources from this episode:

Here’s Why We’re Entering the Golden Age of Podcasts (Chartable)


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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Oct 15, 2019

In this episode we talk to Phil Mobley, Head of Research and Tenant Experience at Building Engines.


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Oct 14, 2019

In this 6th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast.


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Oct 14, 2019

In this episode we talk to Maria Juan VP of Marketing at Peerfit.


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Oct 13, 2019

In this episode we talk to Andy Mackensen Co-Founder and CMO at SnackNation.


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Oct 13, 2019

There is a gargantuan opportunity to grow your organic reach on LinkedIn right now.

Logan Lyles, Director of Partnerships here at Sweet Fish Media, was even courteous enough to run a little test for us. In just two weeks, he saw his views per post rocket up 23%.

In this episode of #BehindTheCurtain, Logan discusses:

i. How he ran his LinkedIn test

ii. How you can always have content to post on LinkedIn

iii. Ways to leverage your organic reach on LinkedIn


Resources Logan mentions:

Crushing It! by Gary Vaynerchuck


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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Oct 12, 2019

In this episode we talk to James Mackey CEO and Founder at SecureVision.


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Oct 11, 2019

In this episode we talk to Rebecca Kalogeris VP of Sales and Marketing at Pragmatic Institute.


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Oct 11, 2019

Ready or not! Here comes Lightning.

On October 12th Salesforce will be initiating a forced rollout of their new Lightning version.

To help us better understand the switch-over is Susanne Lake, Founder of Slake Consulting

In this episode, we discuss:

i. Confirming your exact switch-over date/time

ii. Preparing for the rollout

iii. Features of Salesforce Lightning


This series is co-hosted by Sheila Kloefkorn, CEO of KEO Marketing.

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Oct 10, 2019

In this episode we talk to James Winter VP of Marketing at Brandfolder.


Thanks to a partnership with Outreach and Sales Hacker our friend Scott Ingram is making the live stream of his Sales Success Summit available for free.

This event on October 14th and 15th features 13 presentations and 5 panels ALL presented by top performing B2B sales practitioners.

Check it out and register at top1.fm/live

Oct 10, 2019

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Kristy Krueger, VP of Marketing at Revel Health about "two truths and a lie" behind a more human approach to building your brand's legacy.

Never miss an episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play


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Oct 9, 2019

On this #HowToPodcast episode, Logan Lyles, Director of Partnerships at Sweet Fish Media, shares the 4 types of interviews to use so you never run out of content.

The 4 types of interviews include:

  1. External guests
  2. Internal team members
  3. Current customers
  4. Solo episodes

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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Oct 9, 2019

In this episode we talk to Kevin Huynh and Bailey Richardson, Partners at People & Company.


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Oct 8, 2019

In this episode we talk to Debbie McGrath Founder at HR.com.


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Oct 8, 2019

In this 5th episode of the #ABM Series, Kris Rudeegraap shares insight into account based marketing.


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Oct 7, 2019

In this episode we talk to Chris Willis Chief Marketing Officer at Acrolinx.


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Oct 7, 2019

In the sixth episode of the #B2BWebsites series, Eric Sharp, the Founder at ProtoFuse, Inc., hits on a problem all B2B Marketers face with their website: preventing consumers from visiting, clicking around, and (gasp!) filling out lead gen forms.

What. A. Waste.

Here's the problem. Consumers WILL find a way into your site. It's going to happen no matter what you do. You can't shut your website's doors. But, this traffic is damaging to your marketing and sales efforts. It isn’t qualified and will bloat your analytics and burn valuable sales resources.

So, is this a lost cause? Absolutely not. Try these 5 tips to limit this audience.


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Oct 6, 2019

In this episode of the #BehindTheCurtain Series, Logan introduces a new member of the Sweet Fish Sales Team & a new co-host of B2B Growth: Travis King.

Travis is the host of another podcast, The Community Builder Show.


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Oct 6, 2019

In this episode we talk to Joshua Slone Content Manager and Product Marketer at Gist.


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Oct 5, 2019

In this episode we talk to Geoff Bibby, Vice President of Marketing at Zix.


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Oct 5, 2019

In this episode, we talk to Anna Schena and Cassidy Shield from Narrative Science about what it's like to go through the category design process.


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Oct 4, 2019

In this episode we talk to Neil Morgan Chief Marketing Officer at GoCardless.


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Oct 4, 2019

This #H2H segment is an interview hosted by Carlos Hidalgo featuring Carla Johnson, well-known storyteller, keynote speaker, author and expert on innovation.

Carlos & Carla discuss how B2B companies can harness the power of innovation in their people regardless of job role or title.

In this interview, Carla details the six archetypes of innovators that every company should look for and the role that each plays in driving innovation.

Curious about what type of innovator you are? Take the quiz here!


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Oct 3, 2019

In this episode we talk to Ryan Kohler, Founder and CEO at Applicantpro.


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