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B2B Growth

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Now displaying: 2019
Jan 10, 2019

In this episode we talk to Aisling MacRunnels, CMO at Synack.

  1. Know Who You Are

  2. Know Who You Are Not

  3. Lean Into Patience

Check out the presentation Logan mentioned from Ryan Deiss sharing the benefits of using a character diamond to define your brand at Drift's HYPERGROWTH conference: https://youtu.be/7T1V8lcaFyo

Click here to connect with this guest on LinkedIn.

Jan 8, 2019

In this episode we talk to Moira van den Akker, Global Demand Generation Manager at Trimble.

What is Agile?

Why should marketers care?

How can they implement Agile methodology?

1) Daily (or weekly) stand-ups

2) Backlog and task prioritization

3) Visual task board

4) Short-term projects (sprints)

5) Feedback loops (Kaizen)

Check out Moira's LinkedIn article on this topic: https://www.linkedin.com/pulse/your-marketing-team-going-agile-2019-moira-van-den-akker/

Click here to connect with this guest on LinkedIn.

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