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B2B Growth

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Now displaying: 2019
Dec 10, 2019

In this episode we talk to Kenny Hall, Product Marketing Manager at Springbuk.

Check out the Product Marketing Alliance Slack Channel that Kenny mentioned in this episode here:

https://productmarketingalliance.com/join-slack/


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 9, 2019

In this episode we talk to Mark Montgomery, Chief Marketing Officer at Craneware.


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 8, 2019

In this episode of the #BehindTheCurtain Series, James & Logan share conversations and thoughts what is making us tick here at Sweet Fish Media.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 8, 2019

In this episode we talk to Garrett Jestice, Head of Marketing at Lucidpress.

The book Logan & Garrett talked about here:

The Advantage by Patrick Lencioni

You may want to check out the Webby Awards we discussed in this episode too:

https://www.webbyawards.com/

The resources Garrett mentioned can be found here:

https://pubsecure.lucidpress.com/ROI-of-design-and-brand/#grMYagDNk86h

https://www.linkedin.com/posts/garrettjestice_brand-marketing-brandconsistency-activity-6603000445617135617-TfsL


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 7, 2019

In this episode we talk to Matt Duffy, Chief Marketing Officer at Pixability.


Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior

Join others who have hit their sales goals & seen a 10x ROI on their referral programs by going to growth.talkable.com.


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 6, 2019

In this episode we talk to Vivek Khandelwal, Founder of iZooto.

For more on similar website traffic topics, check out the B2B Websites series here:

https://sweetfishmedia.com/category/b2bwebsites/


See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.

Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 6, 2019

Personalization is the future of marketing.

Just ask Greg Lim, CEO & Co-Founder at Persosa. They help companies take their websites from a 0 to a 10 on the personalization scale, saving clients hundreds of thousands of clients in the process.

On this episode, Greg shows you how to start personalizing your marketing by making small tweaks.

What we talked about:

  • Personalization
  • Website personalization
  • Demand Gen
  • SEO

This #DemandGen episode is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing.

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Dec 5, 2019

In this episode we talk to Eric Hawkinson, VP of Marketing at Canon Solutions America.


If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help.

Head over to HubSpoke.Marketing/Growth to schedule your consultation with a content specialist today.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 5, 2019

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, shares the good, bad, and ugly aspects of his customer experience on a recent effort to buy a car.

Catch every episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 4, 2019

In this episode we talk to Matt Weil, VP of Sales & Jon Perera, CMO at Highspot.

Check out these previous episodes with guests from the Highspot team:

Episode 850 with Matt Weil:

4 Keys to Scaling a High-Growth Sales Team

Episode 1064 with Jake Braly:

What Marketers Need to Understand About The Sales Enablement Renaissance

Follow Up Resource from this conversation:

https://salesenablement.pro/


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 3, 2019

In this episode we talk to Andrew Vojslavek, Director of Sales at Zestful.


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 2, 2019

In this episode we talk to Kelly Hopping, CMO of Capterra.


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Dec 2, 2019

Hand-written notes are a fantastic way to add a personal touch to your ABM strategy.

There are, however, a few things to keep in mind when you bring pen to paper.

Kris Rudeegraap, CEO of Sendoso and co-host of the B2B Growth Show, explores 5 key elements to insert into your hand-written notes for B2B.

He discusses:

  • Effective calls-to-action in hand-written notes
  • Adding personality to your notes
  • The best way to spark interest in your prospect or customer through hand-written notes

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts.

If you don’t use Apple Podcasts, you can listen to every episode by clicking here.

Dec 1, 2019

In this episode we talk to Jason Emanis, VP of Marketing at Sceptre Hospitality Resources.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 30, 2019

In this episode we talk to Jason Kren, Vice President of Sales at PactSafe.

The Never Stop Learning resource from today's episode: The Transparency Sale by Todd Caponi


Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior

Join others who have hit their sales goals & seen a 10x ROI on their referral programs by going to growth.talkable.com.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 29, 2019

You’ve heard it, I’ve heard it, everyone in Silicon Valley (or within Earth’s orbit) has heard it:

“Hire slow, fire fast.”

Here’s the deal: It’s bogus … at least according to Micah Rowland, COO at Fountain. He says that this “hire slow, fire fast” philosophy has negatively impacted several people’s lives who may have been fired for something that was less their fault, and more the fault of the organization.

Micah was a consultant at The MBA Exchange, a VP at FiveStars and Zumper, managed global strategy for Starbucks, interned at McKinsey, went to Duke, got his MBA at Stanford … and he was also let go. So this issue is personal to him. 

On this episode, Micah debunks the myth of “hire slow, fire fast.”

What we talked about:

  • Startups can’t afford to hire slow
  • Be humble about how excellent your hiring process really is
  • How much experience do your managers really have?
  • Even if you’ve diagnosed the problem correctly, most managers at startups don't have the experience to coach others 
  • When you terminate quickly, you're back to square 1
  • Hiring practices 
  • HR
  • Finding top talent

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Nov 28, 2019

In this episode we talk to Olivier Thierry, CMO at Quorum.


If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help.

Head over to HubSpoke.Marketing/Growth to schedule your consultation with a content specialist today.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 28, 2019

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Lance Risser and Levi Ayriss, VPs of Field Operations at Dutch Bros Coffee about creating fanatical customers and employees by building real relationships.

Don't miss an episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play

Google Podcasts

Nov 27, 2019

In this episode we talk to James Huddleston, VP of Marketing at Certain.


Are you able to easily track & analyze the reach of your organic LinkedIn content?

If not, you may want to check out a tool we've been using here at Sweet Fish:

SHIELD

Use the promo code B2BGROWTH for a 25% Discount


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 26, 2019

In this episode we talk to Brad Gillespie, Vice President of Enterprise Solutions at Cvent.


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 25, 2019

In this episode we talk to Marti Powles, Chief Operating Officer at New Benefits.


Are you able to easily track & analyze the reach of your organic LinkedIn content?

If not, you may want to check out a tool we've been using here at Sweet Fish:

SHIELD

Use the promo code B2BGROWTH for a 25% Discount


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 24, 2019

In this episode we talk to Ashby McGarry, Senior Marketing Manager at Prodigo Solutions.


See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.

Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 23, 2019

In this episode we talk to Timothy Warren, CEO at Helium.


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 22, 2019

In this episode, we talk to Ryan Bonnici, the CMO of G2, about why you shouldn't confuse “category creation” with having an “official” category on a site like G2.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don't use iTunes, you can listen to every episode by clicking here.

Nov 22, 2019

In this episode we talk to Ankur Goyal, Founder and CEO of Impira.


See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.

Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

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