In this episode we talk to Scott Gardner, Founder & CEO of Liquid Agency.
Check out Scott's recent blog post here:
In this episode we talk to Gina Gulberti, Vice President of Digital Marketing at Launchmetrics.
Follow Gina on Instagram: https://www.instagram.com/ginagulberti/?hl=en
In this episode we talk to Fergus Rooney, Co-Founder of AgencyEA.
Fergus shares these questions you should be asking prior to any experiential or event marketing effort for your brand or a client:
“Could this be the wrong project for the right client?”
"What's the worst that could happen?"
“What is the guest's point-of-view?”
“Do I need to push back with purpose?”
“What’s the right brand balance?”
In this episode we talk to Mike McEuen, Director of Marketing at Mixmax.
Connect with Mike on Twitter: https://twitter.com/lonohead
Connect with Mike on Linkedin: https://www.linkedin.com/in/michaelmceuen
In this solo episode, James shares the 29th fundamental from David J. Friedman's book "Fundamentally Different."
In this episode we talk to Doug Landis, Growth Partner at Emergence Capital.
Doug shares a story about hiring the wrong sales candidate, what the hiring company did about it & a systematic framework to sales hiring that can help you add more structure to a crucial aspect of growing your business.
He shares the 6 Categories of Characteristics you should be interviewing for & how to think about interviewing for characteristics within each category.
Learn about the latest in sales and SaaS strategies from the team behind Salesforce, Box, Yammer, Zoom, and more. Click here: eepurl.com/c1IPvf
In this episode we talk to Scott Vaughan, CMO at Integrate.
Check out the resources Scott & Logan discuss in today's episode here:
Play Bigger by Christopher Lochhead
Kipp shares the story of how Hubspot took the idea of "inbound marketing" and helped turn it into the marketing discipline that the company is now so strongly associated with.
Kipp also mentioned the brand Bevel as a recent example of category creation.
In this episode we talk to Andrea Kayal, CMO at Upserve.
She shares how her team is using #contentbasednetworking to build relationships with their target accounts, driving sales and marketing alignment & reinforces the importance of relationships in modern account-based marketing strategies.
In this episode we talk to Nick Stagge, VP Marketing at ExpertVoice.
Nick sheds light on the key differences in the way Marketing, Sales & Product teams look at sales within your organization: tomorrow, today & yesterday.
He shares an acronym he's used to help his team focus on keeping alignment through better communication between functional teams...
L - Listen
E - (with) Empathy
A - Ask probing questions
D - Discussion action items
E - Experiment
R - Re-Evaluate
In this episode we talk to Dave Cook, Head of Growth Marketing at Plaid.
In this episode we talk to Rodman Likes, VP of Sales at Formation.
In this episode we talk to Karie Daudt, VP of Marketing & Customer Experience at Insite Software.
In this episode we talk to Aisling MacRunnels, CMO at Synack.
Know Who You Are
Know Who You Are Not
Lean Into Patience
In this episode we talk to Somrat Niyogi, VP of Business Development at Clari.
In this episode we talk to Moira van den Akker, Global Demand Generation Manager at Trimble.
What is Agile?
Why should marketers care?
How can they implement Agile methodology?
1) Daily (or weekly) stand-ups
2) Backlog and task prioritization
3) Visual task board
4) Short-term projects (sprints)
5) Feedback loops (Kaizen)
Check out Moira's LinkedIn article on this topic: https://www.linkedin.com/pulse/your-marketing-team-going-agile-2019-moira-van-den-akker/
In this episode we talk to Todd Unger, Chief Experience Officer at the American Medical Association.
In this episode we talk to Keith Brannan, CMO at Kasasa.
In this episode we talk to Gaetano DiNardi, Director of DemandGen at Nextiva.
In this episode we talk to Scott Aller, VP of Marketing at KORE Software.
In this episode we talk to Sahil Mansuri, CEO of Bravado.