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B2B Growth

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Now displaying: January, 2019
Jan 29, 2019

In this episode we talk to Fergus Rooney, Co-Founder of AgencyEA.

Fergus shares these questions you should be asking prior to any experiential or event marketing effort for your brand or a client:

“Could this be the wrong project for the right client?”

"What's the worst that could happen?"

“What is the guest's point-of-view?”

“Do I need to push back with purpose?”

“What’s the right brand balance?”

Click here to connect with this guest on LinkedIn.

Jan 28, 2019

In this episode we talk to Mike McEuen, Director of Marketing at Mixmax.

Connect with Mike on Twitter: https://twitter.com/lonohead

Connect with Mike on Linkedin: https://www.linkedin.com/in/michaelmceuen

Jan 26, 2019

In this solo episode, James shares the 29th fundamental from David J. Friedman's book "Fundamentally Different."

Jan 25, 2019

In this episode we talk to Doug Landis, Growth Partner at Emergence Capital.

Doug shares a story about hiring the wrong sales candidate, what the hiring company did about it & a systematic framework to sales hiring that can help you add more structure to a crucial aspect of growing your business.

He shares the 6 Categories of Characteristics you should be interviewing for & how to think about interviewing for characteristics within each category.

  1. Intangibles
  2. Coachability
  3. Work Ethic
  4. EQ
  5. Salesmanship
  6. Culture

Learn about the latest in sales and SaaS strategies from the team behind Salesforce, Box, Yammer, Zoom, and more. Click here: eepurl.com/c1IPvf

Click here to connect with this guest on LinkedIn.

Jan 23, 2019

In this episode we talk to Scott Vaughan, CMO at Integrate.

Check out the resources Scott & Logan discuss in today's episode here:

Play Bigger by Christopher Lochhead

THE GREATEST SALES DECK I’VE EVER SEEN: IT’S ZUORA’S, AND IT’S BRILLIANT. HERE’S WHY. By Andy Raskin

Click here to connect with this guest on LinkedIn.

Jan 22, 2019

In this episode of the #categorycreation series, John Rougeux interviews Kipp Bodnar, CMO of Hubspot.

Kipp shares the story of how Hubspot took the idea of "inbound marketing" and helped turn it into the marketing discipline that the company is now so strongly associated with.

Kipp also mentioned the brand Bevel as a recent example of category creation.

Jan 21, 2019

In this episode we talk to Molly McKinley, Marketing Consultant at First.io and Founder & CEO of Intentionaliteas.

Click here to connect with this guest on LinkedIn.

Jan 18, 2019

In this episode we talk to Cara Hogan, Content Strategist at Zaius & host of The Empowered Marketer podcast & host of video Marketing Unboxed.

She shares how her team is using #contentbasednetworking to build relationships with their target accounts, driving sales and marketing alignment & reinforces the importance of relationships in modern account-based marketing strategies.

Click here to connect with this guest on LinkedIn.

Jan 17, 2019

In this episode we talk to Nick Stagge, VP Marketing at ExpertVoice.

Nick sheds light on the key differences in the way Marketing, Sales & Product teams look at sales within your organization: tomorrow, today & yesterday.

He shares an acronym he's used to help his team focus on keeping alignment through better communication between functional teams...

L - Listen
E - (with) Empathy
A - Ask probing questions
D - Discussion action items
E - Experiment
R - Re-Evaluate

Click here to connect with this guest on LinkedIn.

Jan 10, 2019

In this episode we talk to Aisling MacRunnels, CMO at Synack.

  1. Know Who You Are

  2. Know Who You Are Not

  3. Lean Into Patience

Check out the presentation Logan mentioned from Ryan Deiss sharing the benefits of using a character diamond to define your brand at Drift's HYPERGROWTH conference: https://youtu.be/7T1V8lcaFyo

Click here to connect with this guest on LinkedIn.

Jan 8, 2019

In this episode we talk to Moira van den Akker, Global Demand Generation Manager at Trimble.

What is Agile?

Why should marketers care?

How can they implement Agile methodology?

1) Daily (or weekly) stand-ups

2) Backlog and task prioritization

3) Visual task board

4) Short-term projects (sprints)

5) Feedback loops (Kaizen)

Check out Moira's LinkedIn article on this topic: https://www.linkedin.com/pulse/your-marketing-team-going-agile-2019-moira-van-den-akker/

Click here to connect with this guest on LinkedIn.

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