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B2B Growth

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Now displaying: November, 2019
Nov 17, 2019

In this episode we talk to Sam Feldotto, Head of Sales & Growth at SalesReply.


See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.

Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 16, 2019

In this episode we talk to Sangram Vajre, Co-founder at Terminus.


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 15, 2019

People frequently ask: “Which channels should I use for my paid media?”

Of course “it depends” is not an answer. So we invited Elliot Manson, Assistant Director of Analytics & Advertising at Keo Marketing, to discuss using paid media channels.

What we talked about:

  • Demand generation
  • Paid media channels
  • LinkedIn Analytics
  • Google Analytics
  • Google Ads
  • Knowing what you are tracking 
  • UTMs
  • Targeting your audience
  • Programmatic retargeting

This series is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing.

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Nov 15, 2019

In this episode we talk to Sharon Thompson, VP of Marketing at Signal Sciences & Brendon Macaraeg, Senior Director of Product Marketing at Signal Sciences.


See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.

Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 14, 2019

In this 7th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 14, 2019

In this episode we talk to Alon Waks, VP of Marketing at Bizzabo.


If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help.

Head over to HubSpoke.Marketing/Growth to schedule your consultation with a content specialist today.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 14, 2019

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Michael Redbord, GM of ServiceHub at HubSpot about owning bad experiences, unlocking the value of social proof, humanizing your service, and improving customer experience.

Hear every episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play

Google Podcasts

Nov 13, 2019

In this episode we talk to Isabelle Papoulias, CMO at Mediafly.


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 13, 2019

Are you interested in getting deeper, more meaningful engagement with your followers on LinkedIn? 

We sat down with Stu Heinecke, author of How to Get a Meeting with Anyone, and host of the How to Get a Meeting with Anyone podcast, and heard about his journey into podcasting, and how it has helped him find clients and connect deeper with his existing followers.

On this episode we discuss increasing LinkedIn engagement, content marketing, increasing ROI, sharing customer success stories, staying top-of-mind, and more.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 12, 2019

In this episode we talk to Kelli Turner, Director of Marketing & Communications at ZOLL Data.


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 11, 2019

In this episode we talk to Rambod Yadegar, President & Co-Founder at HawkSEM.

To go deeper on this subject, check out the resource Rambod shared here:

hawksem.com/b2bgrowth


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 10, 2019

In this episode we talk to Scott Kooken, President at Links Unlimited.

Scott shares 3 specific ways to make it easier on your end users to engage with your brand:

1) Think about all engagement points--not just customers, but investors, vendors & others

2) Don't fall into the trap of a cookie cutter approach

3) Think about the big picture of your customer's experience & offer suggestions about what each step could look like.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 10, 2019

On this episode, James Carbary & Logan Lyles discuss how to use Google’s predictive search to hack your SEO for content marketing.

Logan Lyles is the Director of Partnerships here at Sweet Fish.

What we talked about:

1) Predictive search

2) Being More prescriptive in content planning

3) Google auto-suggest

4) Walk through examples

5) Search intent

6) Building list of available topics 

7) Identifying currently ranking content

8) Written content


Checkout these resources we mentioned during the episode:

i. This SEO Interview with Sam Balter 

ii. Sam’s recent article on the MarketingProfs blog


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Nov 9, 2019

In this episode we talk to Colt Briner, CMO at Ensemble Health Partners.


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 8, 2019

In this episode we talk to Mark Sinanian, Senior Director of Solutions Marketing at Canon Solutions America. To reach out to Mark & the Canon Solutions America team, send an email to info@csa.canon.com.


See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.

Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 7, 2019

In this episode we talk to Cynthia Gumbert Chief Marketing Officer at SmartBear.

Resource Cynthia mentioned in today's episode:

https://chiefmartec.com/blog/


If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help.

Head over to HubSpoke.Marketing/Growth to schedule your consultation with a content specialist today.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 6, 2019

Here’s what we love about Chip Rodgers: He doesn’t do anything “conventionally.”

He went bold-hearted into an industry with essentially no one serving it. Then, he took his podcast and said, “How can I do no extra work, but create more content?” He found the answer in Facebook Live.

Chip Rodgers is the VP of Marketing for WorkSpan, and co-host of the #AllianceAces podcast.

On this episode, we discuss:

i. How Chip took the #AllianceAces podcast to Facebook

ii. How the jump to Facebook Live added 0 additional work

iii. Chip’s top 4 lessons from starting his podcast

iv. Elevating an underserved profession

v. How former guests can help you move stalled deals

vi. Finding a team to handle logistics


Checkout these resources we mentioned during the episode:

a. Chip’s LinkedIn

b. #AllianceAces podcast


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Nov 6, 2019

In this episode we talk to Jay Schwedelson, President & CEO of Worldata.

Check out the resource Jay mentioned in today's episode: subjectline.com.


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 5, 2019

Think postcards are the only way to make a touchpoint through direct mail?

Prepare to be blown away.

Kris Rudeegraap, CEO of Sendoso and co-host of the B2B Growth Show, shares 5 ways to spice up your automated direct mail campaign.

He covers:

i. Simple and personal direct mail tactics

ii. Leveraging your CRM’s data

iii. Reengaging stale leads


You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts.

If you don’t use Apple Podcasts, you can listen to every episode by clicking here.

Nov 5, 2019

In this episode we talk to Sara Bresee, EVP, Marketing and Channel Sales at MasterControl.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 4, 2019

In this episode we talk to Kevin Knight, VP of Marketing at Vida Health.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 3, 2019

In this episode we talk to Carla Roddy, Director of Marketing at Apps Associates.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 2, 2019

You go to a conference. You make tons of excellent connections. Directly after, you want to follow up with all your new contacts. If you think, “I’ll put this new contact list into my automated email sequence (Drip, Outreach, HubSpot, SalesLoft, etc.)...”

Guess what … that’s likely what everyone else is doing.

On this #BehindTheCurtain episode, Logan Lyles (Director of Partnerships at Sweet Fish Media) explains how to use the “swap contact info” directly in the LinkedIn mobile app.

What we talked about:

i. Post-conference follow-up

ii. Personalized video

iii. LinkedIn


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Nov 2, 2019

In this episode we talk to Eric Keating, Vp of Marketing at Appcues.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

Nov 1, 2019

In this episode we talk to Dayle Hall, CMO at People.ai.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute.

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