Info

B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
RSS Feed
B2B Growth: A Daily Podcast for B2B Marketing Leaders
2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: Page 1
Apr 8, 2016

There are producers of products and there are the end users of those products. Then, there are middlemen in between, or “channel partners.”

They’re incredibly valuable in the world of marketing and sales, but you have to know the ins and outs of marketing to and through channel partners to get the most out of that relationship.

Russ Graf, VP of Sales at NetStock, has a lot of experience in channel partner businesses, so he knows how to seamlessly fit a product or service into their world. Check out his advice to learn how to involve channel partners in your growth strategy.

0 Comments