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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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May 16, 2016

If you can’t tie your solution to one of the top 3 priorities of the organization, then your chance of creating urgency is pretty much zero.

You have to know the priorities of the decision makers, how to speak their language, and what they find important in order to close the deal.

In this episode, John Barrows, sales trainer to the world’s leading tech companies, walks us through the fundamentals of bringing urgency to your sales offer.

 

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