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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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May 29, 2016

It’s sad to say, but the status quo for marketers is failure.

Only a shocking 30% of B2B marketers say their organizations are effective at content marketing. Why are we living in a data-saturated world and settling with 30% effectiveness?

In this episode, Allen Gannett, CEO of TrackMaven, talks about how content marketing strategies need to be data-driven instead of a set of ideas that merely shoot into the dark.

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