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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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B2B Growth: A Daily Podcast for B2B Marketing Leaders
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Jul 25, 2018

In this episode we talk to David Kelly, General Manager at KingSumo.

He shares 3 low-cost marketing tactics that they've tested & tweaked at KingSumo & Sumo Group:

  1. Viral Giveaways: low-cost but high quality leads as low as $.05/lead

  2. Wordpress Plug-in Content Blocker: how to gate content after previewing more of your blog post to obtain more leads

  3. LinkedIn Posting Strategies: how to write a good opening line, whether to include photos or videos & where to put your links for more reach on LinkedIn

Click here to connect with this guest on LinkedIn.

Jul 12, 2018

In this episode, James and Logan talk about the LinkedIn algorithm and how it showcases the comments you leave to your first degree network.

They also discuss 4 specific ways to leave comments that don't make you look like a bot.

Click here to connect with James on LinkedIn.

Click here to connect with Logan on LinkedIn.

Jul 11, 2018

In this episode, James and Logan define the Sweet Fish sales methodology, and also talk about how that methodology informs the sales process.

Click here to connect with James on LinkedIn.

Click here to connect with Logan on LinkedIn.

Jul 4, 2018

In this episode, James talks about why he chose to become an entrepreneur.

Jul 2, 2018

In this episode, James and Logan talk about a piece of customer feedback that has had an enormous impact on our business.

Jun 25, 2018

In this solo episode, James shares 4 specific things you can do to optimize your podcast for better results. If you're thinking about starting a podcast, make sure to listen to this before you launch.

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