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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Jul 10, 2016

Your salespeople don’t care how many clicks your email gets. Their metric is the amount of people who follow through on those clicks.

Are your meetings leading to more sales? If not, then it’s time to look at a different metric that can move the needle for your business.

In this episode, Brandon Bruce, CEO & Co-Founder of Cirrus Insight, talks about CRM adoption and how you can bring Salesforce to your inbox.

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